Senior Influencer Marketing Executive and PR - Female

This is a full-time role for a PAC Cosmetics - Influencer Marketing position located in Goregaon. As a member of the Influencer Marketing team, you will be responsible for developing and executing influencer marketing strategies and creative campaigns to promote our products. Your role will involve identifying and building relationships with prominent influencers and thought leaders, attending relevant networking events, developing content ideas, and researching industry experts, competitors, target audience, and users. You will collaborate with influencers, manage partnerships, track campaign performance, and identify new opportunities to expand our reach. Your creativity, strategic thinking, and knowledge of the beauty industry will be crucial in driving our brand's success. Additionally, you will brainstorm new, creative approaches to influencer campaigns, stay updated on emerging trends and technologies, and work closely with the marketing team to create and coordinate cross-channel marketing strategies. Requirements: - Bachelor's degree in Marketing, Communications, Business, or related field. - Proven experience of 3+ years in influencer marketing, preferably within the beauty or fashion industry. - Strong understanding of social media platforms, influencer landscape, and emerging trends. - Excellent communication, negotiation, and interpersonal skills. - Analytical mindset with the ability to interpret data and derive actionable insights. - Creative thinker with a passion for storytelling and brand building. - Detail-oriented with the ability to manage multiple projects simultaneously. - Familiarity with influencer marketing tools and platforms (e.g., Influencer Marketing Platforms, social media Analytics Tools) is a plus. - Knowledge of legal and compliance considerations in influencer marketing is desirable.,