Assistant Manager - Digital Marketing

Key Job Responsibilities

• Full responsibility of developing full funnel Digital campaigns including Lead generation campaigns, Social Media Marketing Plan & Manage company Website & social media handles
• Experience of running social, search, display and other campaigns basis business objective
• Integration with Brand Awareness & Performance Marketing to drive Digital Campaigns
• Responsible for Search Optimization/Marketing & accelerating traffic to the Digital Assets. SEO, SEM
• Leverage digital customer communication platforms (RCS, Whatsapp, Email, Chatbot etc)
• Define and manage key business events for campaign targeting and retargeting, Track and optimize campaign performance to drive better conversions
• Support decision management through digital analytics and business intelligence.
• Collaborate with internal teams for specific campaigns Management and coworking with Media, Search and Analytics Agencies
• Discuss marketing objectives with agency and set measurable performance and financial KPIs

Skills Required

• Excellent understanding of the Online/Digital marketplace: trend awareness; industry best practices; competitor analysis.
• Strong customer understanding, preferably both consumer and b2b customer personas
• Knowledge and experience in Digital Media Planning, digital advertising industry and pricing models, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Social Media, SEO, SEM, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization

Knowledge, Skills & Attributes

• Minimum of 5 to 7 yrs relevant experience essential in Online/Digital organization
• Strong marketing fundamentals
• Experience of driving user engagement/retention for digital assets
• Growth hacker with a strong sense of ownership for work

Candidates can share their updated resume to kripa.vs@muthoot.com