Assistant Manager - Digital Marketing

The Assistant Manager - Digital Marketing will be responsible for executing and optimising digital marketing campaigns to build brand awareness, generate leads, and strengthen online presence across multiple platforms. This role will work closely with internal teams, agencies, and stakeholders to ensure impactful digital communication and campaign delivery, especially for EdTech offerings, online courses, and skill development initiatives.

• Digital Campaign Management

  • Plan, execute, and manage performance-driven campaigns across search, social media, email, and display networks.

  • Monitor, analyse, and optimise campaigns to achieve lead generation, engagement, and conversion targets.

• Content & Creative Coordination

  • Work with content creators, designers, and SMEs to ensure impactful creatives and messaging for website, landing pages, and social media platforms.

  • Review and edit marketing content to align with brand positioning and SEO best practices.

• Search Engine Optimisation (SEO) & Analytics

  • Implement on-page and off-page SEO strategies to improve organic visibility.

  • Track and report on digital metrics using Google Analytics, social media insights, and campaign dashboards.

• Marketing Automation & Email Campaigns

  • Develop and manage email marketing workflows for nurturing leads and engaging with institutional and individual customers.

  • Use marketing automation tools to improve targeting and personalisation.

• Social Media Management

  • Manage and grow the brand's social media presence across platforms (LinkedIn, Instagram, YouTube, etc.).

  • Develop content calendars, run paid social campaigns, and respond to engagement queries.

• Event & Webinar Promotions

  • Promote webinars, roadshows, conferences, and other brand events through targeted digital channels.

  • Support live event coverage and post-event digital amplification.

• Stakeholder & Vendor Coordination

  • Liaise with internal product teams, sales teams, and external digital agencies to execute campaigns.

  • Manage vendor relationships for digital platforms, tools, and media buys.