Assistant Manager – CRM & Consumer Engagement

About Us

We are the exclusive Licensee / Master Franchise partner for Myntra's offline International brand business in India for leading fashion and lifestyle brands including Mango, Nautica, and NEXT. With an expanding retail footprint across the country with over 100 exclusive stores and over 130 SIS doors, we are committed to delivering world-class customer experiences both in-store and online.

We are looking for a dynamic and data-driven "Assistant Manager – CRM & Consumer Engagement" to strengthen our relationship with customers, build loyalty in close partnership with our loyalty program partners, and drive repeat and new business through innovative CRM initiatives.

Key Responsibilities include:

CRM Strategy & Execution

• Lead the development and implementation of CRM strategies across all customer touchpoints.
• Manage customer data capture, segmentation, and omni-channel integration (POS, e-commerce, social, mobile) with our loyalty management partner.
• Build data-driven customer journeys to improve retention and increase lifetime value.

Loyalty Program Design & Management

• Design and manage tiered + points-based loyalty programs spanning all brands.
• Introduce experiential rewards (VIP previews, styling workshops, influencer-led events).
• Continuously evaluate program effectiveness and refresh benefits to keep it aspirational.

3. Consumer Engagement Campaigns with close collaboration with our program management partners:

• Develop personalized engagement campaigns through email, WhatsApp, and app notifications.
• Manage automated trigger campaigns (birthdays, anniversaries, win-back, cross-sell).
• Create compelling social media CRM activations: user-generated content, influencer tie-ups, gamified engagement.

4. Customer Acquisition & Retention Programs

• Implement referral programs, geo-targeted offers, and seasonal engagement campaigns.
• Partner with cross-functional teams to drive traffic back to stores and digital platforms.
• Work closely with store teams to train and onboard customers into loyalty programs.

5. Analytics & Performance Tracking

• Track and analyse key CRM KPIs: repeat purchase rate, CLV, engagement scores, and cross-brand shopping ratio.
• Conduct A/B testing to optimize campaign effectiveness.
• Work with data teams to derive insights and recommend actions for continuous improvement.

Qualifications & Experience

• MBA / Master’s in Marketing, Retail, Communications, or Fashion Management from a reputed MBA/Design institute.
• 4–6 years of proven experience in CRM/Marketing roles, preferably in retail, fashion, or lifestyle.
• Strong understanding of customer lifecycle management, loyalty programs, and engagement strategies.
• Demonstrated ability in data-driven decision making, campaign management, and consumer insights.
• Proficient in MS Excel & PowerPoint is a must; familiarity with CRM tools (Salesforce, Capillary, MoEngage, easy rewards or equivalent) preferred.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in leading small teams/projects with ability to work cross-functionally.

What We Offer

• Opportunity to work with global premium brands and shape consumer experiences in India.
• A role with high visibility and impact in driving customer loyalty and repeat business.
• A collaborative and fast-paced environment encouraging innovation and creativity.

How to Apply

Interested candidates can apply via LinkedIn or share their profile at: hr@robustkommerce.biz