Assistant Manager - Corporate Communications Job Details | Sterlite Power Transmission Limited

0 years

0 Lacs

gurgaon haryana india

Posted:5 days ago| Platform: Linkedin logo

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Skills Required

power transmission marketing analytics drive planning automation data manufacturing epc content measurement pipeline salesforce management tracking reporting segmentation crm collaboration marketo scoring ads support leadership analysis targeting service

Work Mode

On-site

Job Type

Full Time

Job Description

Assistant Manager - Corporate Communications

Date:

23 Dec 2025

Location:

Gurgaon, India

Company:

Sterlite Power Transmission Limited

Purpose of Role

We are looking for an experienced Marketing professional with a strong foundation in B2B marketing, analytics and MarTech to help drive core marketing functionality. The role will focus on planning and executing integrated marketing initiatives, strengthening marketing analytics and enabling business teams through insights and performance tracking.

Position Title

Assistant Manager - Corporate Communications

Position Summary

The ideal candidate brings hands-on experience in marketing automation platforms and analytics tools, with the ability to translate data into actionable recommendations. Prior exposure to the power, energy, infrastructure or capital goods sector is preferred.

Position Demands

  • Master's degree in Marketing, Business, or a related field
  • Prior experience in power, energy, infrastructure, manufacturing or capital goods sectors
  • Exposure to data services, EPC businesses or complex B2B sales cycles is an added advantage

Key Accountabilities / Responsibilities

Key Responsibilities

  • Plan, execute and optimise integrated B2B marketing campaigns across digital, content, events and sales enablement
  • Own marketing performance measurement, including campaign, funnel and pipeline analytics, to assess impact and ROI
  • Manage and analyse marketing data using Salesforce for lead management, pipeline tracking, reporting and dashboards
  • Ensure strong data hygiene, segmentation and effective CRM adoption in collaboration with sales teams
  • Leverage marketing automation platforms (such as Marketo) for campaign execution, lead nurturing, scoring and reporting
  • Track and optimise campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, Google Ads and email marketing platforms
  • Build and maintain performance dashboards using BI tools to support decision-making and leadership reporting
  • Partner closely with Sales, Product and Business teams to align marketing initiatives with commercial priorities and pipeline objectives
  • Translate complex technical offerings across conductors, cables, OPGW, turnkey solutions and data services into clear and compelling marketing narratives
  • Support market, customer and competitive analysis to sharpen targeting

Competencies

Behavioural

  • Achievement Orientation
  • Altrocentric Leadership
  • Analytical Decision Making
  • Customer Service Orientation
  • Impact and Influence
  • Information Seeking
  • Initiative
  • Innovative Thinking

Functional

  • Financial
  • Operational
  • People
  • Strategic

About Us

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