Assistant Manager- Brand Marketing

Assistant Manager- Brand Marketing

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement brand marketing strategies aligned with business objectives.
• Strengthen brand identity, tone, and positioning across markets.
• Conduct competitor benchmarking and market analysis to identify trends and opportunities.

Campaign Planning & Execution

• Plan, execute, and monitor ATL/BTL, digital, and integrated marketing campaigns.
• Manage brand promotions, seasonal campaigns, product launch initiatives, and collaborations.
• Ensure consistency in messaging and branding across all customer touch-points.

Digital & Content Marketing Support

• Work closely with digital teams to align brand objectives with online initiatives.
• Drive brand storytelling through engaging content, creatives, and brand communication assets.
• Oversee brand presence on website, social media, marketplaces, and other digital platforms.

Consumer Insights & Research

• Conduct consumer research, surveys, and feedback analysis.
• Identify consumer preferences and behavioral insights to guide marketing strategy.
• Track brand awareness, perception, and engagement metrics.

Stakeholder & Agency Management

• Coordinate with creative agencies, production partners, digital partners, and PR teams.
• Collaborate with internal departments including Sales, E-commerce, Retail, and Product teams.
• Ensure timely execution of marketing deliverables within defined budgets.

Budgeting & Performance Tracking

• Assist in annual brand planning and marketing budget allocation.
• Track ROI on campaigns and marketing initiatives.
• Prepare periodical performance reports and MIS for management review.

Required Skills & Competencies

• Strong understanding of brand building, consumer marketing, and market dynamics.
• Analytical mindset with ability to interpret data and insights.
• Experience in managing integrated marketing campaigns.
• Excellent communication, presentation, and storytelling skills.
• Strong coordination, planning, and multitasking ability.
• Proficiency in MS Office; exposure to marketing analytics tools preferred.

Preferred Background

• Experience in consumer brands, lifestyle, fashion, watches, retail, or similar industries will be an added advantage.

Key Performance Indicators (KPIs)

• Brand Awareness & Engagement Growth
• Campaign ROI & Effectiveness
• Consumer Perception & Brand Recall Improvement
• Timely Execution of Marketing Initiatives
• Cross-functional Coordination Efficiency