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Ferns N Petals
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Assistant Manager- Brand Marketing

Assistant Manager- Brand Marketing

Ferns N Petals

3 - 8 years

7 - 12 Lacs

Gurugram

Posted:13 hours ago| Platform:

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Skills Required

Digital Brand Communication Atl Btl Marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Brand Design & Imagery

Own and evolve the visual language of FNP.com from packaging to digital assets to campaign creatives.
Ensure consistency in design principles across all brand collaterals (website, app,emailers, social, performance ads, product packaging, retail, etc.).
Lead the creation and execution of design collaterals for CLM (email/SMS/push), platform touchpoints (homepage banners, app assets), and marketing ads (performance creatives, digital campaigns).
Work closely with internal design teams, content leads, and external agencies to ensure high quality, on-brand output.

Communication & Storytelling

Develop and execute cohesive brand communication strategies across ATL, BTL, digital, and owned media.
Maintain a consistent brand voice and tonalityquirky, emotional, relatable, and premium where relevant.
Collaborate with content, CRM, and category teams to translate business objectives into emotionally resonant campaigns

Brand Visibility & Recall

Build and strengthen brand visibility and top-of-mind recall through distinctive campaigns and consistent visual identity.
Partner with PR, influencer, and paid media teams to ensure brand-led amplification.
Drive integrated marketing efforts that enhance both brand storytelling and performance outcomes.

Consumer-Backed Thinking

Understand consumer behavior, occasion triggers, and shopping journeys to inform visual storytelling.
Identify opportunities to elevate user experience through memorable brand moments from first impression to final delivery.

Preferred candidate profile

Bachelors/Masters/PGDM degree/diploma
Proven experience working cross-functionally with internal teams (content, CRM, design) and external partners (agencies, influencers, media)

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