Posted:2 weeks ago|
Platform:
Work from Office
Full Time
1. Effectively manage the distribution channel & optimize sales in the territory & actively manage the relationships with all the channel partners by regularly doing market visits
2. Conduct market mapping exercise to analyse the market potential of the region and ensuring the brand is well penetrated by having an optimum mix of distributors & direct retailers.
3. Expanding the dealer infrastructure and appointing new channel partners in untapped markets and ensuring volume and value growth in the given territory.
4. Meeting the market share targets of Voltas Air Cooler brand in the given territory.
5. Analysis of third party agency reports (GfK Nielsen) and primary sources to understand competition strategies & working out countermeasures.
6. Regular market visits to the retail counters to understand the feedback on product, pricing, promotion & service by end consumers and recommending on how to improve it.
7. Actively optimize the rebate schemes offered to the channel partners to meet company’s profitability targets.
8. Enhancing brand visibility and recall through regular campaigns in association with marketing department.
9. Ensuring the channel partners adhere to the payment terms of sales and reduce exposure to receivables.
10. Ensure proper product display and visibility along with placement of on product marketing material (crowner, wobbler, product stickers etc.)
11. Ensure all the channel partners have adequate no. of brochures and in-shop branding material (standees, consoles etc.)
12. Work with the channel partners to create customer pull & facilitate secondary sales.
Voltas
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