Assistant General Manager Business Development

Profile :

• Identification of the Market Size

  : Identification of the market size of the assigned product line in different business territories dynamically as a continual process

• Derivation of the Market Share

  : Evaluation of the current market share of the assigned product line for each of our potential business territories (Where we are )

• Market Research

  : Identification of the business opportunities
• On line surfing (Various industrial product portals/Websites of the competitors etc)
• Through various industry/association reports
• Active information gathering from front end sales team
• Through visiting industrial exhibitions/business summits/seminars
• Through industrial directories/magazines
• If required paid market research through the competent agencies

• Competition Analysis

  :

List of different products from the different competitors

Benchmarking with the Competition :

Technical comparison

Commercial comparison

• Gap Analysis

  : Preparation of report to the concerned depts. and management with suggestions for the scope of improvements

• Formulation of the business enhancement strategies

• ­Manpower deployment
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• Product positioning viz a viz competition
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• Tricky product propositions
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• Identification of the bulk buyers/Corporate customers
• 
  
• Application/Solution specific product selling (e.g. exploration of differential case customers for ATM Series)
• 
  
• Tooled up machine selling proposition through application team
• 
  
• Product promotion through exhibition/open house/ print and social media
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• Dynamic pricing strategies
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• Periodical schemes/offers

• Identification and implementation of value additions through active communication with the back-end design/technical sales support/application/marketing/after sales service team

• Continual Assistance to the sales team

  :

• Accompanying the front end team to pitch the product at the customer end
• Preparation of the product presentations through back end sales team
• Assistance in preparation of the product teasers/product videos/cutting videos through marketing team
• Application Library : Product specific components gallery prepared through application dept.
• Satisfied Customers reference list
• Customer Testimonials for the assigned products
• Sharing the details of the upcoming projects/Capex Plans/Expansions etc
• Sharing the leads for the assigned products

• Gap identification and suggestions/action plan on bridging the gap for the better sales penetration

• Dynamic Review

  :

• Periodical review of the product sales with the front end sales team

Qualification

Graduate - B.E. Mechanical/Electrical (Degree/Diploma) Degree in Marketing, Business Management, or related field is preferred.

Experience

• Minimum 18

  + Years

  . Proven experience with track record of Business Development in CNC Machines Manufacturing or similar Machine Tools Industry.

To be successful you should have the ability to lead and motivate a high-performance BD team to maximize revenue and meet /exceed set goals. Develop strategic sales plans to increase market share, Build strong relationships and manage profitability.