Assistant Category Marketing Manager

Dear Candidates,

• Drive category merchandising for Grocery category Drive customer experience for the category with improvements in search, catalog

and browse experiences amongst others Drive growth charter initiatives for the category Work with the concerned product managers to optimize search results through

redirections, augmentations and curations while driving search CTR% for the category. Category Merchandising & Marketing

Develop and execute plans to showcase the right

products Plan platform merchandising for BBD, T1

& other sale events

Drive d-o-d Merch plans & promotions to reach the customer most

effectively Identify cross-selling and upselling opportunities

Manage & develop trafic channels for the category & deliver trafic growth

Show RIGHT products & offers to drive conversion

Work with Marketing & Central teams to drive visibility for the

category Brand Launches & GTM detailed planning & execution to

develop new brands

Drive Occasions charter to create meaningful engagement with prospective customers to

drive acquisition & create smaller category events

Customer Experience

Own shopping experience of customers

Develop RPD content for the category

Search Experience Drive discoverability via the search results to ensure optimal representation of selection

• Understand competition customer experience to identify opportunities for continuous

development Ensure regular sync ups with the product manager for query redirections, augmentations Growth

• Work with category leaders and team to drive strategic growth initiatives of the category Ensure regular tracking and reporting of growth levers both for input and

output metrics Marketing & PR Initiatives Work jointly with the marketing team to plan influencer & ATL/Social Media Campaigns Work with the PR team on initiatives to market Ecommerce Client as the destination

of choice for Grocery category

Customer Acquisition

Stakeholders

The role requires close collaboration with the following teams:

Category Team

Central Marketing

Central Category Experience/Growth

Team Search & Merch Product Teams

Central Marketing

Qualifications & Experience

1. Regular MBA from a reknowned school, with a minimum work experience of 1+ years strong

2. Problem Solving Skills Keen Customer Understanding Intuitive Product Flows Team Management Skills

• Stakeholder Management Analytical Understanding Perseverance, Initiative & Drive to take on new challenges

Interested candidate can share their resume on- sreyashi@ybconsultants.com or whatsapp on- 89020 95131.

Regards,Sreyashi Das

Recruitment Executive

Cell: 8902095131

Email:

Yellow Box HR Services Pvt Ltd.