Private Label Manager

Role & responsibilities

1. Strategy & Business Development

• Develop and implement the private label strategy aligned with company goals and category priorities.
• Analyze market trends, competitor activity, and consumer insights to identify new product opportunities.
• Define product portfolio, positioning, and pricing architecture for private label SKUs.
• Build short- and long-term growth plans to increase private label share and profitability.

2. Product Development

• Lead product ideation, formulation, packaging design, and innovation in collaboration with the quality and marketing teams.
• Ensure product specifications meet quality, safety, and regulatory standards (e.g., FSSAI, FDA, BIS) along with the quality team.
• Oversee the development and coordinate with the marketing team for packaging artworks and labeling in compliance with FMCG norms.
• Drive continuous improvement of existing product lines based on performance and feedback.

3. Vendor & Supply Chain Management

• Identify, evaluate, and onboard manufacturing partners (co-packers, third-party manufacturers, etc.).
• Negotiate pricing, MOQs, payment terms, and delivery timelines to optimize cost and service levels.
• Conduct regular supplier audits to ensure adherence to quality, hygiene, and ethical sourcing standards.
• Coordinate with supply chain and procurement teams to ensure on-time product availability.

4. Commercial Management

• Define pricing and margin structures in line with category profitability goals.
• Monitor sales performance, contribution margins, and SKU-wise profitability.
• Collaborate with demand planning and logistics to minimize inventory holding and wastage.
• Drive cost optimization initiatives across sourcing, packaging, and logistics.

5. Marketing & Merchandising

• Support go-to-market planning, including product launches, in-store activation, and digital campaigns.

6. Reporting & Analysis

• Track KPIs such as sales growth, margin improvement, market share, and customer satisfaction.
• Conduct periodic business reviews and competitor benchmarking.
• Present insights and recommendations to leadership for strategic decision-making.