Assistant Brand Manager

We are looking for a dynamic and detail-oriented Assistant Brand Manager to support the brand team in driving growth, managing campaigns, and ensuring consistent brand presence across all channels.

Key Responsibilities

• Brand Strategy & Planning
• Assist in developing brand strategies, positioning, and messaging aligned with company objectives.
• Support in annual/quarterly marketing planning, budget management, and reporting.
• Campaign Management
• Coordinate 360° marketing campaigns (digital, offline, BTL/ATL).
• Work closely with agencies/vendors for creative development, media planning, and execution.
• Track campaign performance and provide actionable insights.
• Market Research & Analysis
• Conduct market analysis, competitor benchmarking, and consumer insights gathering.
• Monitor category trends and identify opportunities for brand growth.
• Sales & Trade Support
• Collaborate with sales teams for trade marketing initiatives and POS material creation.
• Ensure brand visibility and consistency across retail touchpoints.
• Digital & Influencer Marketing
• Assist in managing digital campaigns, social media presence, influencer tie-ups, and content creation.
• Track KPIs like engagement, reach, leads, and conversions.
• Product Development & Innovation
• Support new product launches – from ideation, packaging, and pricing to GTM execution.
• Coordinate with cross-functional teams (R&D, supply chain, sales).
• Reporting & MIS
• Maintain dashboards on brand performance, sales impact, and campaign ROI.
• Present monthly reports to management.

Job Type: Full-time

Pay: ₹65,000.00 - ₹75,000.00 per month

Education:

• Master's (Preferred)

Experience:

• Branding,marketing, ecommerce: 4 years (Required)

Work Location: In person