Art Director

Job Title: Art Director

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(Beauty / Cosmetics / Lifestyle preferred)

Role Overview

Wild Glow Cosmetics Pvt. Ltd. is seeking a highly creative and strategic Art Director to lead and elevate our brand’s visual identity across all digital, social, e-commerce, and marketing touchpoints. The ideal candidate will bring a strong balance of creative leadership, design excellence, brand storytelling, and team management, with deep exposure to digital-first brands.

Key Responsibilities

• Creative Strategy & Brand Direction
• Define and maintain the visual identity and creative language of Wild Glow Cosmetics across platforms.
• Conceptualize and execute creative campaigns for skincare, beauty launches, seasonal promotions, and brand storytelling.
• Translate brand strategy into compelling visual narratives across digital, social media, website, performance ads, and offline assets.
• Ensure consistency of design across all brand touchpoints.
• Design & Execution
• Oversee and contribute to high-quality design output including:
• Social media creatives & ad creatives
• Website & e-commerce UI/UX layouts
• Campaign key visuals & storyboards
• Brand kits, pitch decks, brochures & packaging concepts
• Video creatives (motion graphics, reels, edits)
• Review and approve all final creatives before publishing or production.
• Team Leadership & Mentorship
• Lead, manage, and mentor graphic designers, video editors, and junior creatives.
• Allocate tasks based on skill sets, timelines, and project priorities.
• Conduct design reviews, provide constructive feedback, and ensure continuous improvement.
• Foster a collaborative, innovative, and performance-driven creative culture.
• Cross-Functional Collaboration
• Work closely with marketing, performance, content, and e-commerce teams to align creatives with business KPIs.
• Collaborate with copywriters to ensure strong visual–content synergy.
• Coordinate with developers for UI/UX execution and design feasibility.
• Participate in campaign planning, brainstorming sessions, and strategy meetings.
• Digital & Marketing Alignment
• Design creatives optimized for performance marketing (Meta, Google, marketplace ads).
• Use insights from digital marketing and user behavior to create conversion-driven designs.
• Conduct competitor and trend analysis within the beauty & skincare industry.
• Support social media calendar planning and campaign execution.

Required Skills & Expertise

• Strong expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Advanced knowledge of UI/UX design using Figma & Adobe XD.
• Experience with motion graphics & video editing (After Effects, Premiere Pro).
• Hands-on experience with social media creatives, ads, and e-commerce design.
• Ability to conceptualize brand campaigns from idea to execution.
• Strong understanding of digital marketing, content strategy, and user engagement.
• Experience with AI tools, 3D illustrations, and modern design trends is a plus.

Preferred Qualifications

• 7+ years of experience in graphic design with at least 2–3 years in an Art Director / Senior Creative role.
• Prior experience in beauty, skincare, cosmetics, fashion, or lifestyle brands preferred.
• Strong leadership, communication, and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strategic thinker with strong aesthetic sensibility and attention to detail.

What We Offer

• Opportunity to lead creative direction for a fast-growing cosmetics brand.
• High-impact role with creative ownership and leadership responsibility.
• Collaborative work culture with exposure to brand building and performance-driven marketing.
• Competitive salary based on experience and expertise.