Area Sales Manager

The team you will be a part of

This role in summary

• Responsible for delivering targeted volume of primary and secondary of defined territory/channel/trade.
• Responsible for handling and driving retail executives to drive sell out in counters, responsible for building and maintaining good relationships with key stakeholders at partner level.
• Responsible for account reconciliation and process implementation, responsible for product placement and display adherence, responsible for driving right mix at counters and monitor competition product/pricing/placement etc

Your responsibilities will include

Execution of sales management process :

• Achieve sales target for territory.
• Sales network expansion and management. Provide dealers and distributors in the area about information with new or improved products and services in order to improve sales in the area.
• Engaging trade schemes and maintaining commercial hygiene.
• Work continuously towards improvement of the channel.
• Maintaining a long-term relationship with our business partners.
• Responsible for the entire gamut of lead management, sales and business development for the region.
• Analyzing competition scenarios and reporting the same - MIS Reporting.
• Implementation of credit policy, minimize daily sales outstanding and increase collections.

Trade Partner Management

• Monitor and analyze the market scenario, competitors activities including price
• Monitor trade partner inventories and plan stock inventory.
• Collect feedback from distributors and dealers.
• Ensure timely collections and partner sign-off
• Ongoing movement of stock movement trends and ensuring continuous availability of key SKU’s.
• Ensure training of trade partners- salesmen and sales promoters on products.

Managing Depot:

• Ensuring proper chain management and handling compliance issues
• Demonstrate the whirlpool values in day to day activities.
• Taking care of key accounts and accounts which includes channel sales, maintaining planogram with competitive benchmarking, maintaining display, scheme working, sign off and reconciliation.
• Maintaining ND and WD, maximum reach with maximum depth

Minimum requirements

• Maintaining the right product at the right place, at the right counter and at the right time.
• Increase distributors’ rotation to get primary from distributors.
• Drive the secondaries with a better mix.
• Increase the billing points and networks with the sub dealers.
• Realizing payments from the distributors.
• Taking care of direct channel, stock maintenance and ensuring the given schemes have been passed.

Preferred skills and experiences

Stakeholder Management:
External:
Retail executives, Trade partners, Third party vendors, Marketing people. Internal:
Branch Manager, Branch Commercial Manager, Service executives

KNOWLEDGE, SKILLS AND ABILITIES:
TECHNICAL:

• Sales and distribution management
• Market Orientation: Understanding of competition, market size, the universe, module of the business to drive the growth.
• Data Analysis

MANAGERIAL:

• Passion for Consumer
• Bias for Action
• Play to Win

What we offer

N/A