Regional Retail Marketing Manager

Job Description

Role & responsibilities 50% of volume contribution comes from the RE outlets, manage growth, improve display & maximize retail presence by deploying available resources Secondary sales drive, maintain mix, monthly sell outs from key retail outlets to maximize share. Relationship management with trade, distributors & sales teams to align resources for optimum utilization Capability development of field force to ensure better consumer experience across channels. Reviews & hygiene for a large workforce to keep tabs on key input & output areas. Designing and execution of Marketing Communications (BTL) New EBOs identification, store creation & business responsibility to set a new channel. Maintain VM at 2X of RE outlets in order to have better look & feel even in non RE outlets Training & development of DSOs/MT/TP teams through RT’s/BRMM Designing and execution of Retail and Trade Marketing activities Responsible for Media management (Radio, Print, Outdoor) Responsible for ensuring Brand Visibility ( both Inshop and Outshop) Vendor Management related to marketing activities. Accountable for management of Retails Executives in terms of their Hiring, Performance and Incentive Management Identification & creation of the talent pool in order to manage large workforce in a high attrition scenario Preferred skills and experiences Experience of handling large workforce, Trade marketing, Capability development, Agency management, Exposure of working in matrix structure