The Regional Retail Marketing Manager is responsible for developing and executing trade marketing plans for the Whirlpool Brand Product Portfolio for the region. RRMM will work closely with the Regional Manager , local operations team , corporate team , outside agencies , and other resources that are utilized to bring brand presence and experience to our trade and consumers. The RRMM is also responsible for management of Retail Executives (RE).

Role & responsibilities

Secondary sales drive, maintain mix, monthly sell outs from key retail outlets to maximize share.
Relationship management with trade, distributors & sales teams to align resources for optimum utilization
Capability development of field force to ensure better consumer experience across channels.
Reviews & hygiene for a large workforce to keep tabs on key input & output areas.
Designing and execution of Marketing Communications (BTL)
New EBOs identification, store creation & business responsibility to set a new channel.
Maintain VM at 2X of RE outlets in order to have better look & feel even in non RE outlets
Training & development of DSOs/MT/TP teams through RTs/BRMM
Designing and execution of Retail and Trade Marketing activities
Responsible for Media management (Radio, Print, Outdoor)
Responsible for ensuring Brand Visibility ( both Inshop and Outshop)
Vendor Management related to marketing activities.
Accountable for management of Retails Executives in terms of their Hiring, Performance and Incentive Management
Identification & creation of the talent pool in order to manage large workforce in a high attrition scenario

Preferred skills and experiences

Experience of handling large workforce, Trade marketing, Sellout

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Regional Retail Marketing Manager