Area Sales Manager

Job Description: Area Sales Manager (FMCG Industry)

Position: Area Sales Manager (ASM)

Industry: FMCG

Location: Goa

The Area Sales Manager (ASM) is responsible for managing sales operations within the assigned territory. The role involves driving primary & secondary sales, ensuring distributor management, expanding market reach, monitoring team performance, and implementing sales strategies to achieve business targets in the FMCG sector.

Key Responsibilities

1. Sales & Revenue Growth

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Drive both primary sales (company to distributor) and secondary sales (distributor to retailer).
• Ensure product availability, visibility, and display as per company norms.
• Identify new market opportunities to increase market share.

2. Distributor & Dealer Management

• Appoint, manage, and motivate distributors and stockists.
• Monitor distributor ROI, claims, stock levels, and timely payments.
• Ensure proper distribution coverage and efficient supply chain management.
• Conduct regular distributor reviews and resolve operational issues.

3. Team Management

• Lead and manage Sales Officers, Territory Sales Officers, SRs, and Merchandisers.
• Train the team on product knowledge, sales techniques, and market execution.
• Conduct regular market visits with the team to evaluate performance.

4. Market Execution

• Ensure implementation of trade promotions, schemes, and display programs.
• Monitor competitor activities, pricing, and new product launches.
• Ensure adherence to planogram standards and visibility norms.
• Support new product launches and ensure secondary placement.

5. Planning & Reporting

• Prepare daily/weekly/monthly sales reports and market insights.
• Forecast primary and secondary sales and plan stock requirements.
• Collect market feedback and update management regularly.

Key Skills & Competencies

• Strong understanding of FMCG sales & distribution
• Excellent negotiation and communication skills
• Team leadership and people management
• Analytical thinking and problem-solving
• Market analysis and competitor tracking
• Proficiency in MS Office / Sales CRM tools
• Ability to work under pressure and achieve targets

Qualifications & Experience

• Graduate / MBA in Marketing or related field (preferred)
• 4–8 years of FMCG sales experience, including team handling
• Prior experience as Sales Officer / Territory Manager is an advantage

Job Type: Full-time

Pay: ₹18,170.11 - ₹54,317.13 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person