Area Sales Manager (Furniture Segment)

Organization:

Location:

Department:

Reports To:

Position Overview

Sales Manager / Area Manager

North India

Key Responsibilities

Business Development & Sales

• Drive sales in

  government offices, PSUs, corporate houses, and large institutions

  .
• Identify new opportunities, build long-term relationships with decision-makers, and ensure client retention.
• Meet and exceed assigned sales targets for the designated region.

Solution-Based Selling

• Understand client requirements for customised and modular furniture – including office setups, workstations, conference rooms, storage solutions, and commercial installations.
• Present and promote product solutions tailored to customer needs in terms of design, functionality, and budget.
• Stay updated with industry trends and competitor activities.

Client Servicing & Project Coordination

• Conduct site visits for requirement assessment and space planning.
• Coordinate with design, production, and installation teams to ensure timely project execution.
• Ensure client satisfaction through strong after-sales support and problem resolution.

Team Leadership

• Build, mentor, and manage a

  sales team of up to 4 people

  to cover the assigned region.
• Allocate responsibilities, monitor performance, and provide guidance to achieve collective goals.
• Foster a performance-driven, customer-focused culture within the team.

Reporting & Market Development

• Provide regular reports on sales pipeline, targets, and market developments.
• Represent the company at exhibitions, trade fairs, and networking forums.
• Strengthen brand visibility in the government and institutional furniture segment.

Qualifications & Experience

• Education:

  Graduate / Postgraduate in Business Administration, Marketing, or related discipline. (Background in interiors/furniture industry is a plus.)

• Experience:

• 5–8 years of experience in

  furniture, interiors, or project-based sales

  .
• Strong background in

  government sales / institutional sales

  .
• Prior exposure to

  customised or modular office furniture solutions

  will be preferred.

• Skills:

• Excellent communication, negotiation, and presentation skills.
• Strong networking with procurement officials and senior decision-makers.
• Leadership ability to manage and motivate a small sales team.
• Self-driven, target-oriented, and willing to travel extensively.

Compensation & Benefits

• Salary Range:

  ₹40,000 – ₹75,000 per month (based on experience & suitability).

• Allowances & Perks:

  Travel and other benefits as per company policy.

• Growth:

  Leadership role with freedom to build a sales team and grow the business across regions.

Application Process

support@shandilyam.com