Area Sales Manager

Job Title: Area Sales Manager – Electrical Division Location: Delhi Department: Sales & Marketing Reporting To: Regional Sales Manager / National Sales Head   Qualifications & Experience: Education: B.Tech / Diploma in Electrical or Electronics Engineering (preferred) Experience: 5–10 years in sales of electrical products (e.g., HT Panels, LT Panels, VCBs, Switchgear, Substations) Prior experience with contractors, EPC clients, Utilities, or government tenders will be an advantage. Job Summary: We are seeking an experienced and motivated Area Sales Manager (ASM) to lead and grow sales within the assigned territory in the electrical industry. The ASM will be responsible for achieving sales targets, managing distributor/channel networks, and promoting products such as HT/LT Panels, VCBs, Transformers, Substations (up to EHV ), Switchgear, and related electrical equipment. Key Responsibilities: Develop and implement a territory-wise sales strategy to meet or exceed monthly and annual sales targets. Identify and generate new business opportunities in government, PSU, industrial, infrastructure, and private sectors. Conduct client meetings, product presentations, technical discussions, and negotiations. Monitor project pipelines and follow up on tenders, quotations, and order finalization. Coordinate with the tendering, design, and commercial teams for offer preparation and order execution. Stay updated on market trends, competitor activity, and pricing strategies. Ensure timely collection of payments, and resolve commercial or technical issues as needed. Submit daily/weekly/monthly sales reports, forecasts, and MIS to management. Participate in trade exhibitions, industry meets, and promotional campaigns.   Key Skills: Strong technical understanding of electrical systems (HT/LT, (EHV) systems up to 400kV or more Sales & Business Development Tender and Project Sales Negotiation & Communication Skills CRM and MS Office proficiency Territory Management Target Orientation & Self-Motivation Perks & Benefits: Salary Based Performance-based growth opportunities Exposure to large-scale electrical infrastructure projects Supportive and technically-driven team environment