Area Sales Manager - Channel & Retail Sales

Requirements

Area Sales Manager (ASM)

channel and retail sales

Key Responsibilities:

Channel Sales Management

• Develop and manage a strong network of distributors, dealers, and resellers across the assigned area.
• Ensure regular and timely supply of products to all channel partners, resolving any distribution issues proactively.
• Drive partner engagement by organizing product training, promotional campaigns, and loyalty initiatives.
• Monitor partner performance and recommend measures to optimize productivity and sales growth.
  

Retail Sales Development

• Expand retail footprint by onboarding new outlets and ensuring strong visibility of the product in stores.
• Build relationships with retail store owners, staff, and floor sales executives to ensure front-line push.
• Execute in-store promotions, branding activities, and seasonal campaigns.
• Ensure timely replenishment of stock at the retail level to meet customer demand.
  

Sales Strategy & Target Achievement

• Develop and execute area sales plans in alignment with regional and company-wide objectives.
• Achieve monthly, quarterly, and annual sales targets by product line and territory.
• Track market dynamics, competitor activities, and consumer trends to adjust sales strategy accordingly.
• Identify new business opportunities and drive conversion in emerging markets within the assigned geography.
  

Reporting & Analysis

• Maintain accurate records of sales, collections, stock movements, and competitor activities.
• Provide timely reports on channel performance, retail expansion, market challenges, and sales forecasting.
• Coordinate with the supply chain and finance teams to manage product availability and order-to-cash cycle.
  

Team Leadership & Development (if applicable)

• Guide and support Sales Executives or Field Officers within the area.
• Set performance goals and conduct regular team reviews to ensure motivation and accountability.
  

Requirements:

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• Minimum 2+ years of experience in channel sales and retail sales, preferably in FMCG, consumer goods, or retail-driven sectors.
• Strong understanding of distribution network models and retail operations.
• Excellent interpersonal, communication, and negotiation skills.
• Proficient in using MS Office (Excel, PowerPoint) and sales CRM tools.
• Ability to travel extensively within the assigned area