Area Sales Manager (ASM)

Job Description

Job Vacancy: Area Sales Manager – North Bengal & Sikkim | Terra Tea Location: Siliguri (North Bengal) with coverage across Sikkim Company: Topline Harvests Pvt. Ltd. Website: www.terratea.in Job Type: Full-time Salary: ₹18,000 – ₹22,000/month (₹2.16 – ₹2.4 LPA) + Allowances + Performance Bonus About Us: Terra Tea , under Topline Harvests Pvt. Ltd. , is a fast-growing premium tea brand specializing in organic Darjeeling tea and quality CTC packaged teas . We’re committed to sustainability, ethical sourcing, and delivering an authentic tea experience. We are now looking for a results-driven Area Sales Manager to lead our expansion in North Bengal and Sikkim . Job Title: Area Sales Manager – Distributorship & Direct Sales (Darjeeling & CTC Tea) Key Responsibilities: Develop and execute regional sales strategies across North Bengal and Sikkim . Identify, onboard, and manage a strong network of distributors, dealers, and retailers . Lead and supervise a field sales team to achieve monthly and quarterly revenue targets. Conduct market research to monitor trends, competitors, and customer behavior. Organize promotional events, sampling campaigns , and retail activations. Work closely with the marketing team to implement localized marketing efforts. Analyze sales data and provide detailed performance reports to management. Required Qualifications: 4–6 years of FMCG sales experience (tea/beverages/F&B preferred). Strong knowledge of distribution channels in North Bengal and Sikkim . Proven ability to manage field teams and achieve sales targets. Excellent communication, negotiation, and relationship-building skills. Bachelor’s degree in Business, Marketing, or related field (preferred). Fluent in English, Bengali, and Hindi (knowledge of Nepali is a plus). Willingness to travel extensively within assigned territory. Preferred Attributes: Experience launching or managing premium FMCG/tea brands . Familiarity with the Darjeeling and Sikkim tea markets . Strong leadership with hands-on sales and field execution experience. What We Offer: Fixed salary + sales incentives and travel allowance Commuter and internet reimbursement Leadership opportunities in a growing premium brand A collaborative, tea-loving team culture How to Apply: If you are a motivated sales professional ready to take charge of a growing territory, we’d love to connect with you. Send your resume to: marketing@toplineharvests.com Subject Line: Application – ASM (North Bengal & Sikkim) Work Mode: In-person (based in Siliguri , with travel across North Bengal & Sikkim ) Schedule: Day shift Supplemental Pay: Performance Bonus Relocation: Candidates from Siliguri preferred or must be willing to relocate. Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Commuter assistance Internet reimbursement Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Siliguri, West Bengal: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: Management: 1 year (Preferred) FMCG: 4 years (Required) ASM: 1 year (Required) Sales: 3 years (Required) Willingness to travel: 100% (Required) Work Location: In person