Area General Manager

Role

Overview The Area General Manager (AGM) will be responsible for driving franchise partner acquisition and onboarding across Livspace’s multiple franchise categories – Kitchens, Casanatro (premium kitchens/wardrobes), Furniture, and Furnishing. As the front-line business developer, the AGM will scout potential cities, meet qualified prospects, convert franchise partners, and ensure smooth onboarding until store launch. This role requires strong market knowledge, networking, and sales skills to achieve aggressive expansion targets.

Key Responsibilities 1. Market Identification & Strategy Work with Regional Manager to identify high-potential Tier 1, Tier 2, and Tier 3 cities for franchise expansion. Conduct on-ground research to map demand clusters, competition, and real estate feasibility. 2. Lead Generation & Prospecting Identify and qualify high-quality franchise prospects across categories. Build a strong funnel of partners aligned with Livspace’s criteria (financials, business background, industry connections). 3. Partner Engagement & Conversion Drive end-to-end meetings and presentations with prospective partners. Pitch Livspace’s franchise models (Kitchens, Casanatro, Furniture, Furnishing) with clear ROI and business potential. Negotiate agreements and close franchise conversions. 4. Onboarding & Store Launch Support Guide partners through franchise agreement, financial formalities, and store setup requirements. Coordinate with central teams for design, branding, training, and installation readiness. Ensure stores go live within defined timelines. 5. Performance & Reporting Achieve monthly/quarterly franchise acquisition targets. Maintain accurate reports on lead funnel, partner status, and conversion ratios. Work closely with Regional Head to align area-level execution with regional expansion goals.

Key Result Areas (KRAs) Number of new franchise partners onboarded. Timely conversion of prospects into signed franchisees. Successful completion of partner onboarding and store launch process. Quality and sustainability of partners onboarded (aligned with Livspace’s standards). Expertise & Qualifications Bachelor’s degree in Business/Marketing (MBA preferred). 6–8 years of experience in business development, franchise acquisition, or channel sales. Proven track record of partner onboarding and achieving aggressive sales targets. Exposure to building materials, interiors, furniture, laminates, tiles, or related industries is strongly preferred. Strong communication, negotiation, and presentation skills. High willingness to travel extensively across assigned markets.