Analytics Manager

Job Requirements

1. Campaign Planning & Execution

• Design and execute CRM journeys and one-time campaigns across channels – SMS, WhatsApp, Email, and RCS.
• Translate business briefs into targeted customer communications using segmentation and audience logic.
• Coordinate with brands, analytics, and external partners for campaign setup, approvals, and deployment.
• Ensure accuracy and timeliness of campaign execution through rigorous QA checks.

2. Data & Insights

• Work with analytics teams to identify target segments, measure campaign performance, and track incremental impact.
• Create post-campaign analysis reports with insights on sales uplift, buyer conversion, and ROI.
• Use dashboards (Power BI / Salesforce / internal tools) to monitor channel performance and optimize campaign strategies.

3. Channel Management & Optimization

• Manage end-to-end CRM channel performance – SMS, WhatsApp, Email, and RCS – focusing on engagement, deliverability, and conversions.
• Test and improve creative formats, subject lines, and audience strategies to enhance CTR and CVR.
• Maintain hygiene of CRM data and ensure compliance with privacy and opt-out regulations.

4. Collaboration & Coordination

• Partner with Brand Marketing, Digital, Analytics, and IT teams to drive cross-functional alignment.
• Liaise with external vendors / agencies (e.g., Gupshup, Karix, Salesforce partners) for campaign deployment.
• Support category and regional teams in executing special festive, retail, and tactical campaigns.

Work Experience

• 3–6 years of experience in CRM marketing or campaign management.
• Hands-on knowledge of CRM platforms (Salesforce Marketing Cloud, MoEngage, Clevertap, or similar).
• Strong analytical ability and comfort with Excel / Power BI / SQL for data interpretation.
• Experience in retail, e-commerce, or consumer marketing preferred.
• Excellent attention to detail, planning, and stakeholder management skills.
• Strong written and verbal communication abilities.