Amazon Ads Specialist

About the Company:

Theater is a dynamic and rapidly growing fashion start-up based in India. Our mission is to create India's best design-led, mass-premium western fashion company. At present, Theater specializes in footwear, stockings, bags and fragrances for women.

About the Role:

We’re looking for an Amazon Ads Specialist with a strong grasp of performance marketing to drive and scale paid campaigns across Amazon and other e-commerce platforms like Myntra, Nykaa, Flipkart, and quick commerce platforms (Zepto, Blinkit, Instamart). This role demands deep expertise in Amazon Ads, a data-driven mindset, and a strong bias for results.

Responsibilities

Amazon & Marketplace Advertising

• Lead end-to-end strategy and execution of paid ads on Amazon, including Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD).
• Extend advertising strategy across Myntra Ads, Nykaa Ads, Flipkart PLA, and Q-commerce platforms.

Media Planning and Budget Management

• Develop monthly and weekly media plans aligned with business goals, category priorities, and product launches.
• Manage advertising budgets effectively to align with business objectives and seasonal peaks.

Campaign Optimization and Performance Monitoring

• Monitor and optimize campaigns daily to enhance ROAS, ACOS, and overall contribution margin.
• Conduct competitor and keyword analysis to stay ahead of market trends.
• Prepare regular performance reports with actionable insights and recommendations.

Collaboration and Strategy Execution

• Work closely with marketplace account managers to leverage platform insights, beta programs, and upcoming opportunities.
• Collaborate with the catalog, creative, and pricing teams to ensure the right products, creatives, and pricing strategies are promoted.

Innovation and Growth

• Identify gaps and new opportunities to drive incremental growth via brand store optimization, sponsored brand campaigns, and new ad formats.
• Test new ad placements and formats and foster a culture of experimentation.

Qualifications

• 2–4 years of hands-on experience with Amazon Ads Console and other marketplace ad platforms (Myntra, Nykaa, Flipkart, etc.)
• Strong understanding of marketplace performance metrics—ROAS, TACOS, ACOS, CPC, CTR, CVR.
• Proven track record of scaling ads profitably and achieving growth targets.
• Excellent analytical skills with proficiency in Excel, Google Sheets, and reporting dashboards.
• Strong communication and collaboration skills to work cross-functionally.

Application Process

Interested candidates may send their CVs to careers@theater.xyz with the following subject line: “Amazon Ads Specialist CV”

Equal Opportunity Statement

Theater is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.