Amazon Ads Specialist

As an Amazon Ads Specialist, you will be responsible for managing and optimizing advertising campaigns on Amazons advertising platform. You will collaborate closely with our clients and internal teams to develop strategies that maximize sales, increase brand visibility, and drive profitable growth. This role requires a deep understanding of Amazons ad ecosystem, strong analytical skills, and a proven track record of delivering successful campaigns.
Key Responsibilities:Develop and execute effective Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads.Conduct keyword research and optimize campaigns for maximum performance.Monitor campaign performance and budget allocation, adjusting bids and strategies as needed to achieve KPIs.Analyze campaign data to provide actionable insights and recommendations for improving performance.Stay updated with Amazons advertising policies, algorithm changes, and best practices.Collaborate with clients and internal teams to align advertising strategies with overall business goals.Provide regular reporting on campaign performance, including key metrics such as ROI, CPC, and conversion rates.Continuously test and optimize ad creatives, landing pages, and targeting criteria to improve campaign performance.Keep abreast of industry trends and competitor activities to identify opportunities for growth.Skills and Qualifications:Proven experience managing Amazon advertising campaigns, preferably in an agency or e-commerce environment.In-depth knowledge of Amazons advertising platform (Seller Central and Vendor Central) and campaign types.Strong analytical skills with the ability to interpret data and draw actionable insights.Experience with keyword research tools and analytics platforms (e.g., Google Analytics).Excellent communication and presentation skills, with the ability to articulate strategies and results to clients and stakeholders.Detail-oriented with strong organizational and time management skills.Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.Certifications such as Amazon Advertising Accreditation or Google Ads Certification are a plus.