Amazon Ads Specialist

Company Description

Since 1994, Atlanta Systems has been a leading provider of innovative technology solutions, with a strong emphasis on research and development. Our state-of-the-art production facility allows us to manufacture hundreds of thousands of devices each month, adhering to the highest quality standards. We take pride in delivering top-quality service and solutions to our OEM partners, overseas partners, and clients. Our dedicated team works diligently to address and resolve queries with honesty and efficiency, ensuring a positive experience for all our partners.

Role Description

This is a full-time on-site role for an Amazon Ads Specialist located in Delhi, India. The Amazon Ads Specialist will be responsible for creating, managing, and optimizing Amazon advertising campaigns. Day-to-day tasks include conducting keyword research, analyzing ad performance, adjusting ad bids, and implementing new strategies to improve campaign performance. The specialist will also collaborate with the marketing team to align efforts with broader marketing goals and ensure effective use of advertising budgets.

Key Responsibilities

• Campaign Management:

   Plan, launch, and manage end-to-end Amazon ad campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display. 

• Strategy Development:

   Develop and execute data-driven advertising strategies aligned with business goals to improve performance and drive growth. 

• Keyword Research:

   Conduct in-depth keyword and competitor research to inform targeting and campaign optimization. 

• Optimization:

   Consistently optimize campaigns by adjusting bids, budgets, keywords, and targeting to achieve target ROAS (Return on Ad Spend) and ACOS (Advertising Cost of Sales) goals. 

• A/B Testing:

   Create and test ad creatives, placements, and bidding strategies to improve click-through rates (CTR) and conversion rates. 

• Reporting & Analysis:

   Monitor campaign performance, analyze data from various sources, and provide weekly and monthly reports with actionable insights. 

• Budget Management:

   Manage campaign budgets effectively to maximize return on investment. 

• Collaboration:

   Work cross-functionally with content, listing optimization, sales, and account management teams to ensure holistic brand success on Amazon.