Alternate Channel Lead (Zoya)

 Job  
 Strategic Planning & Business Development 
\u00B7 Develop and execute a robust strategy to grow alternate sales channels, focusing on trunk shows, pop-up events, and corporate sales.\u00B7 Identify target markets, premium venues, and high-net-worth customer segments to enhance brand reach.\u00B7 Collaborate with cross-functional teams (marketing, design, and retail) to align alternate channel initiatives with overall brand objectives. Event Planning & Execution 
\u00B7 Plan, organize, and oversee trunk shows and pop-ups in key cities or luxury destinations.\u00B7 Select and negotiate with premium venues, partners, and vendors to create memorable event experiences.\u00B7 Ensure smooth execution of events, focusing on customer experience, aesthetics, and operational efficiency. Sales & Revenue Generation 
\u00B7 Set and achieve sales targets for alternate channels, ensuring profitability and ROI from events.\u00B7 Leverage trunk shows and pop-ups to upsell and cross-sell high-value jewellery pieces to VIP clients.\u00B7 Track performance metrics and provide insights for optimizing future events. Relationship Management 
\u00B7 Build and nurture relationships with high-net-worth individuals (HNWIs), influencers, and key decision-makers.\u00B7 Work with local communities, socialites, and brand ambassadors to generate buzz and exclusivity for events.\u00B7 Manage partnerships with luxury brands, designers, and hospitality providers for joint events. Marketing & Customer Engagement 
\u00B7 Develop targeted marketing campaigns for trunk shows and pop-ups, leveraging digital, print, and word-of-mouth channels.\u00B7 Create curated and personalized experiences for clients attending events, including private showings, exclusive collections, and bespoke services.\u00B7 Represent the brand at events, ensuring alignment with its luxury image and values. Team Leadership & Vendor Management 
\u00B7 Lead a team responsible for logistics, operations, and customer experience at events.\u00B7 Manage third-party vendors, including caterers, designers, and security, to ensure seamless event delivery. Work Experience  
\u00B7 ExperienceMinimum of 8\u201310 years in luxury retail, event management, or sales roles; prior experience in jewellery or fashion preferred.\u00B7 Skills:

Strong leadership, strategic thinking, negotiation, and customer relationship management.
\u00B7 KnowledgeDeep understanding of the luxury market, HNWIs, and high-touch sales strategies.\u00B7 CreativityAbility to conceptualize and execute unique event formats that elevate brand image.\u00B7 FlexibilityWillingness to travel extensively to manage events and meet clients.\u00B7 EducationBachelor\u2019s degree in Business, Marketing, or related fields; an MBA or similar postgraduate degree is a plus.