All levels

1. Merchandise Planning & Strategy

• Develop seasonal and annual merchandise strategy in line with business objectives.

• Align product mix with market trends, customer preferences, and brand positioning.

• Ensure optimal assortment planning across categories, price points, and geographies.

2. Sales & Margin Performance

• Achieve sales, gross margin, and contribution targets for Fashion & Lifestyle categories.

• Drive category growth through focused merchandise selection and pricing strategies.

• Optimize product lifecycle management to maximize sell-through and minimize markdowns.

3. Inventory Management

• Maintain healthy stock turns and control aged inventory.

• Monitor OTIF (On Time In Full) supplies from vendors.

• Implement replenishment systems to ensure product availability at the right time and right place.

4. Vendor & Brand Management

• Build and nurture strong relationships with key vendors, brands, and design houses.

• Negotiate commercial terms, margins, credit periods, and exclusive collections.

• Ensure compliance with quality and ethical sourcing standards.

5. Market & Trend Analysis

• Conduct regular market scans, competitor benchmarking, and trend forecasting.

• Leverage customer insights, loyalty data, and fashion forecasting reports to drive decisions.

• Introduce new categories, sub-brands, and fashion lines to capture emerging trends.

6. Pricing & Promotions

• Define pricing strategies balancing competitiveness, brand positioning, and profitability.

• Plan seasonal promotions, end-of-season sales, and tactical offers.

• Track ROI of promotions and adapt strategies accordingly.

7. Team Development & Leadership

• Lead the merchandise planning, buying, and visual merchandising teams.

• Mentor and groom future leaders in merchandising.

• Ensure cross-functional collaboration with Marketing, Operations, and Supply Chain.

8. Process & Systems

• Implement best practices in merchandising processes (assortment planning, open-to-buy, allocation).

• Leverage technology and analytics for demand forecasting and merchandise performance tracking.

• Drive automation and efficiency in buying and allocation.

9. Customer-Centricity

• Ensure merchandise reflects customer preferences across regions and store formats.

• Work with Visual Merchandising to create compelling in-store experiences.

• Continuously review customer feedback and adapt assortment accordingly.

10. Financial Discipline

• Manage OTB (Open to Buy) within approved budgets.

• Monitor working capital tied in inventory.

• Deliver category profitability in line with overall business plan.