Job
Description
Collaborate on High-Quality AEP Solutions • Work with cross-functional teams to design, develop, and deliver Adobe Experience Platform (AEP & AJO) solutions that meet client business objectives. AEP Development and Data Management • Develop and maintain AEP data models, schemas, and integrations with other systems to enable seamless data flow. • Implement data governance and quality processes to maintain data integrity. • Ensure solutions meet performance, scalability, and security requirements. AJO Development • Develop and implement Adobe Journey Optimizer campaigns and workflows based on business requirements and marketing objectives. Industry Trends and Best Practice Implementation • Stay up-to-date with emerging technologies and trends in AEP, AJO and digital marketing. • Promote the adoption of Verticurl’s frameworks, tools, and best practices in internal projects and client deliverables. Requirements • Bachelor’s or Master’s degree in Computer Science, IT, or related field with 3 to 5 years of experience. • 2+ years developing digital marketing solutions using Adobe Experience Cloud (AEP, Adobe Campaign). • Strong knowledge of data modeling, ETL processes, data warehousing concepts, and governance principles. • Knowledge/Experience in data analytics, JavaScript, SQL, and API integrations. • Implement real-time triggers, decision rules, and contextual personalization in customer workflows. Leverage customer profile data to create real-time and batch-based audience segmentation. • Implement APIs, webhooks, and connectors for real-time data synchronization. Configure and test Adobe Journey Optimizer campaigns and workflows to ensure accurate tracking, targeting, and messaging. Troubleshoot campaign issues and provide technical support to the marketing team. • Perform thorough testing to validate journey logic, personalization, and triggers. Monitor performance metrics and optimize journeys for efficiency and effectiveness. • Implement best practices for data management, segmentation, personalization, and automation within Adobe Journey Optimizer. • Experience with Agile methodologies like Scrum and Kanban is an added advantage. • Excellent analytical and problem-solving skills with the ability to translate complex data into actionable insights. Show more Show less
