AGM Digital Marketing (Events & Exhibition- Pharma )

Hiring for a leading Global MNC into Events & Exhibition :

Job Title: AGM Marketing

Job Location: Mumbai

Work days: Mon-Fri

Key Responsibilities

Strategic Marketing Leadership

• Develop and lead end-to-end marketing strategies aligned with event objectives and industry trends, with scalability across a broader event portfolio.
• Define clear and differentiated value propositions in collaboration with product, sales, and content teams.
• Lead pricing strategy and forecasting, aligned with audience segmentation, commercial targets, and product tiers.
• Serve as a strategic marketing lead within cross-functional teams, contributing to long-term business planning and portfolio development.
• Leverage deep industry knowledge and user insights to inform strategic decisions and drive portfolio-wide improvements.

Campaign Execution & Channel Management

• Plan and execute targeted, insight-driven campaigns across digital, email, paid media, social, SEM, PR, and partnerships to generate high-quality leads and maximise ROI.
• Apply agile methodologies to manage marketing sprints, test-and-learn initiatives, and campaign optimisation.
• Guide the development of audience-centric messaging and storytelling to support creative outputs.
• Oversee the creation of content, marketing materials, and digital assets to enhance campaign performance.

Team Leadership & Collaboration

• Lead and develop a team of marketing professionals, fostering a culture of performance, accountability, and innovation.
• Promote cross-functional collaboration across teams, including paid media, SEM, and PR.
• Align marketing efforts with internal and external stakeholders to support event, sales, product, and partnership objectives.

Measurement & Optimisation

• Manage marketing budgets to ensure strong ROI and effective channel allocation across events.
• Deliver regular performance reporting and insights to senior leadership.
• Utilise analytics tools, including CDPs and marketing automation platforms, to optimise campaigns and inform strategic decisions.

Experience & Skills

• 8+ years of B2B marketing experience with a strong track record in strategy development and execution.
• Proven ability to craft impactful marketing strategies, balancing creativity, commercial goals, and delivery.
• Experience leading value proposition and pricing strategy development.
• Strong leadership skills with a focus on team development and performance management.
• Proficient in digital marketing channels, including SEO, PPC, email, automation, social media, SEM, and PR.
• Data-driven, with solid experience using CRM, CDP, dashboards, and forecasting tools.
• Comfortable working in agile environments, leading marketing sprints or pods.
• Skilled in effective budget management and ROI optimisation.

Job Types: Full-time, Permanent

Pay: ₹4,000,000.00 - ₹4,500,000.00 per year

Experience:

• Total: 10 years (Preferred)
• B2B Marketing: 8 years (Preferred)
• Digital Marketing (Pharma Industry): 7 years (Preferred)

Location:

• Mumbai, Maharashtra (Preferred)

Work Location: In person