Advertising Specialist

Advertising Specialist

About the Role:

Key Responsibilities:

• Develop and implement comprehensive B2B marketing campaigns across various digital platforms, including LinkedIn, X (formerly Twitter), and Instagram.
• Craft compelling ad copy and creative assets that resonate with target audiences, including ICT professionals in major Australian enterprises, mid-sized funded or bootstrapped companies, and SaaS/enterprise clients.
• Manage paid advertising initiatives on platforms like Google Ads and social media, optimizing for lead generation and conversion.
• Utilize tools like Phantom Buster and AI-enabled automated tools to streamline outreach and engagement on LinkedIn.
• Collaborate with the Business Development team to align advertising efforts with lead generation goals for Enterprise Training, MVP Services, and AI Agent/RAG solutions.
• Analyze campaign performance data, providing insights and recommendations for continuous improvement.
• Contribute to the development of engaging content, including video content and lead magnets, to support advertising campaigns.
• Ensure all advertising adheres to brand guidelines and effectively communicates the value proposition of our AI-focused solutions.
• Promote events, such as free 2-3 hour workshops on AI Agents and briefings for MVP services, through targeted advertising.
  

Requirements:

• 
  Proven experience in building and managing successful B2B marketing campaigns, particularly in the technology or consulting sector
• .Strong understanding of digital advertising platforms, including LinkedIn Ads, Google Ads, X, and Instagram
• .Experience with marketing automation and lead generation tools (e.g., HubSpot, Phantom Buster)
• .Ability to craft persuasive and engaging ad copy for a professional audience
• .Analytical mindset with the ability to interpret campaign data and optimize for performance
• .Excellent communication and collaboration skills
• .Experience working with or in a fast-growth AI or tech consulting company is a plus

What You’ll Gain

• :
  Opportunity to work with cutting-edge AI solutions and contribute to a rapidly expanding global compan
• y.Be part of a dynamic and innovative marketing tea
• m.Develop expertise in B2B AI marketing strategie
• s.Work in a remote/hybrid environment with a focus on impact and result