Account Lead

Roles & Responsibilities

• Translate brand marketing strategies into creative strategies.
• Analyze and evaluate competitive marketing environment to create and offer

Integrated Solutions for clients.

• Serve as a business advisor not just to the client, but also to the management and the internal teams. Provide consistent, valuable and relevant market data for strategic projects.
• Collaborate with cross-functional, internal teams to support a diverse pipeline of projects; mainline and or digital.
• Lead on problem-solving and connect the dots between business, brand & marketing goals, and the channels, tactics and technologies that will work together to provide actionable result.
• Inspect reports and keep abreast of campaign outreach and effectiveness.
• Drive and build a solid business development model with continued focus on upselling while also leading the pitches for new business development.
• Maintain a closer watch on the revenue and ensure deadlines and optimal credit period management are met.
• Work closely with the strategic planner to improve current scope of work.
• Lead and manage a team to create a roadmap for future leaders.

Skills & Competencies

• 7-10 years of experience in the Advertising industry with 3-4 years experience of servicing the digital, social requirements of brands.
• Ability to up-sell and cross-sell consulting services within the client business.
• Detail-oriented, a strong communicator and an effective presenter with skills necessary to develop effective presentations.
• Team player with strong inter-personal and organizational skill.
• Cultural competency and the ability to manage across cultures and functions.