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Hevo Data
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ABM Specialist

ABM Specialist

Hevo Data

5 years

0 Lacs

bengaluru

Posted:2 days ago| Platform: GlassDoor logo

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Skills Required

marketing data code pipeline analytics ai design targeting content drive engagement ads messaging research automation crm report saas segmentation personalization hubspot salesforce management communication collaboration metrics

Work Mode

On-site

Job Type

Part Time

Job Description

Bangalore, India

Marketing – Demand Generation /

Full Time /

On-Site

About Hevo Data

Hevo Data is a no-code data pipeline platform trusted by 2,000+ global data teams. We make data movement reliable, real-time, and predictable for businesses, powering their analytics, AI, and business growth.

We’re looking for a driven ABM Specialist to design and execute personalized marketing programs targeting high-value accounts. This role will work closely with sales, content, and growth teams to deliver impactful campaigns that drive engagement and accelerate pipeline.

Role and Responsibilities

Partner with Sales and Growth teams to identify and prioritize target accounts.
Plan and execute multi-channel ABM campaigns (email, LinkedIn, ads, content syndication, webinars, events).
Develop personalized content and messaging tailored to key personas (data engineers, analytics leaders, BI teams etc.).
Manage account intelligence and research to uncover needs, pain points, and buying triggers.
Use marketing automation, CRM, and ABM platforms to orchestrate and measure campaigns.
Track and report on engagement, influence, and pipeline impact at the account level.Collaborate cross-functionally to ensure seamless sales and marketing alignment.

What We’re Looking For

5+ years of experience in B2B SaaS marketing, with at least 3 years in ABM/demand gen.
Proven ability to execute and drive results from ABM campaigns, especially in mid-market segment.
Strong understanding of account segmentation, buying journeys, and personalization strategies.
Hands-on experience with HubSpot, Salesforce, LinkedIn Campaign Manager, and other ABM tools (e.g., Demandbase, 6sense, RollWorks).
Excellent project management, communication, and cross-team collaboration skills.
Metrics-driven mindset with a track record of delivering pipeline growth from ABM programs.
Strong grasp of buyer journeys in tech/data infra markets.

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ABM Specialist