ABM Executive

Job Title: Email Marketing & ABM Executive (Fresher)

Location:

Working Days:

Experience Level:

Reports to:

Salary Budget

Role Overview

Email Marketing & ABM Executive (Fresher)

Key Responsibilities

Email Marketing

• Set up and schedule email campaigns using tools such as Mailchimp, Sendinblue, HubSpot, or similar platforms
• Assist in crafting email templates, subject lines, and content based on campaign goals and audience segments
• Maintain and clean email lists; ensure compliance with GDPR and email best practices
• Monitor performance metrics (open rate, click rate, conversions) and compile reports for internal and client use
• A/B test different email components (subject lines, CTAs, layouts) to improve performance

Data Handling & Lead Management

• Extract and manage contact data from various sources (LinkedIn, databases, client inputs, etc.)
• Segment and categorize leads based on ICP (Ideal Customer Profile) and campaign objectives
• Maintain accurate records in CRM tools like HubSpot, Zoho, or similar

Account-Based Marketing (ABM) & LinkedIn Outreach

• Research and identify target accounts and decision-makers for outbound campaigns
• Assist in crafting and personalizing outreach messages for LinkedIn campaigns
• Use LinkedIn Sales Navigator and outreach tools (e.g., Expandi, Waalaxy, Lemlist) for scalable messaging
• Track responses, follow-ups, and engagement for ABM campaigns
• Work closely with strategy and sales teams to align messaging and targeting

Collaboration & Reporting

• Collaborate with designers and content writers to produce high-quality assets for emails and outreach
• Document campaign performance and share insights with the internal team and clients
• Stay updated on industry trends in email, ABM, and marketing automation

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Strong interest in digital marketing, email marketing, and B2B outreach
• Basic understanding of marketing tools like Mailchimp, HubSpot, or similar platforms
• Familiarity with LinkedIn and B2B sales tools is a plus
• Good written communication and attention to detail
• Willingness to learn, take initiative, and manage multiple tasks in a fast-paced environment

Bonus Points For:

• Prior internship or project experience in email marketing or outreach
• Basic knowledge of email compliance laws (GDPR, CAN-SPAM)
• Exposure to Excel/Google Sheets for data management
• Understanding of marketing funnels and B2B buyer journeys

What You’ll Gain

• Hands-on experience across multiple marketing channels and clients
• Mentorship from experienced marketers in email, ABM, and automation
• Opportunity to work in a collaborative, learning-first environment
• Clear growth path into specialist or strategist roles