Zonal Channel Head

Job Requirements

Role/Job Title: Zonal Channel Head

Job Purpose

Roles & Responsibilities

• Responsible for overall business metrics and performance for bank's Non-Resident Indian (NRI) customer segment for 2 Branch Banking Zones
• Responsible for executing the channel strategy for 2 Branch Banking Zones
• Work with the product and strategy team, field teams and leaders to identify and develop campaigns and programs that will drive channel performance and achieve sales targets
• Execute targeted campaigns and initiatives to increase customer engagement, ensure customer growth and drive cross-sell by closely collaborating with different stakeholders
• Track and analyze channel performance metrics to identify areas of improvement and further fine-tune the channel strategy
• Conduct regular field visits to understand the channel's ground-level performance and identify gaps in sales process
• Own the Budget planning, KRA and Incentive, Rewards and Recognition for all the relevant channel stakeholders
• Conduct and facilitate training, coaching to improve overall sales channels' performance
• Empower field teams with intelligence and tools to enhance their channel management capabilities
  

Secondary Responsibilities

• Periodic discussions + Cadence with branch banking leadership team
• Incorporate customer & business feedback into channel strategy and execution guidelines / best practices
• Periodic presentation to senior management on performance of NR segment in the Zone(s)
  

Managerial & Leadership Responsibilities

• Ability to build relationships and influence people who do not report into them.
• Ability to take people along, and inspire to perform
  

Key Success Metrics

• New customer acquisition and activation in the Zone(s) across all channels
• Growth in overall portfolio and PPC for the Zone(s) across all channels
• Growth in Liabilities and Fee Income for the customer base
• Improvement in NPS for the customer base