Web Marketing Analyst

Role Overview

Web Analyst

Key Responsibilities

Data Tracking & Implementation

• Set up and maintain tracking via

  Google Tag Manager (GTM)

  ,

  GA4

  , and other analytics tools.
• Manage event tagging, conversion tracking, and cross-domain setup.
• Implement and validate pixels and server-side tracking (Meta, Google Ads, LinkedIn, TikTok, etc.).

Reporting & Insights

• Create and automate dashboards in

  Looker Studio

  ,

  Tableau

  , or

  Power BI

  .
• Monitor KPIs across traffic, engagement, and conversions for all campaigns.
• Conduct funnel, cohort, and attribution analysis to identify optimization opportunities.
• Present findings with actionable insights to internal teams and clients.

Optimization & Experimentation

• Collaborate with UX and paid media teams to test landing pages, creative, and messaging.
• Analyze

  A/B tests

  , user flows, and conversion drop-offs using tools like

  Hotjar

  ,

  Microsoft Clarity

  , or

  FullStory

  .
• Recommend CRO (Conversion Rate Optimization) strategies to improve performance.

Collaboration

• Partner with SEO, Ads, and Social teams to unify reporting and ensure data integrity.
• Work with developers to troubleshoot tracking issues and implement new tags.
• Assist client success teams with quarterly business reviews by supplying data stories and ROI visuals.

Required Skills & Qualifications

• 2–5 years of experience as a

  Web Analyst / Digital Analyst

  in a marketing agency or similar environment.
• Hands-on expertise in

  GA4

  ,

  Google Tag Manager

  ,

  Google Ads conversion tracking

  , and

  Meta Pixel

  .
• Strong skills in

  Looker Studio

  ,

  Excel/Sheets

  , and data visualization.
• Experience with

  A/B testing

  ,

  funnel analysis

  , and

  conversion optimization

  .
• Familiarity with

  SQL

  ,

  UTM tracking

  , and

  data validation

  is a plus.
• Excellent analytical, communication, and presentation skills.

Preferred Qualifications

• Experience integrating

  CRM data

  (HubSpot, Patch) into reporting.
• Understanding of

  server-side tagging

  and data compliance (GDPR, CCPA).
• Prior work with

  multi-location or franchise businesses

  .

Why Join Us

• Work on diverse client accounts across exciting consumer-facing brands.
• Be part of a data-first team that values creativity, innovation, and growth.
• Competitive salary, growth opportunities, and flexible working environment.