Web Intelligence Analyst

Web Intelligence Analyst

Key Responsibilities:

• Data Analysis:

  Analyze website traffic, user behavior, conversion rates, and other digital metrics to generate insights into user journeys and online performance.

• Web Analytics Setup & Management:

  Implement, configure, and maintain web analytics tools (e.g., Google Analytics, Adobe Analytics, etc.) to track key performance indicators (KPIs) and business metrics.

• Reporting & Dashboards:

  Create and manage dashboards and reports that present data in a clear and actionable way, providing stakeholders with insights to optimize digital marketing strategies.

• Conversion Optimization:

  Work with digital marketing and UX teams to provide insights that support conversion rate optimization (CRO) and A/B testing strategies.

• Campaign Tracking & ROI Analysis:

  Analyze the effectiveness of digital marketing campaigns across different channels (e.g., paid search, organic search, social media, email) and provide recommendations for improvement.

• User Behavior Analysis:

  Use web data to assess user experience, identify bottlenecks, and suggest improvements in website design and functionality.

• Competitive Intelligence:

  Monitor and analyze competitors’ websites, traffic, and digital strategies to identify industry trends and new opportunities.

• Collaboration:

  Collaborate with marketing, product, and IT teams to align web intelligence data with broader business objectives and marketing campaigns.

• Data Accuracy & Quality Assurance:

  Ensure the integrity and accuracy of web data, identify discrepancies, and work on data validation processes.

• Continuous Learning:

  Stay up-to-date with the latest trends and technologies in web analytics and digital intelligence.

Required Qualifications:

• Bachelor’s degree in Computer Science, Marketing, Data Analytics, Statistics, or a related field.
• 2-4 years of experience in web analytics, digital marketing, or data analysis.
• Proficiency with web analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel, etc.).
• Strong understanding of SEO, SEM, and digital marketing strategies.
• Experience with A/B testing tools (e.g., Optimizely, VWO) and CRO strategies.
• Proficient in data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Strong knowledge of SQL and Excel for data analysis and reporting.
• Ability to interpret data and provide actionable insights.
• Excellent communication skills with the ability to present complex data to non-technical stakeholders.
• Strong attention to detail and ability to ensure data accuracy.

Preferred Qualifications:

• Certification in Google Analytics, Adobe Analytics, or similar platforms.
• Experience with web optimization tools (e.g., Hotjar, Crazy Egg, etc.).
• Familiarity with programming or scripting languages (e.g., Python, R) for data analysis.
• Knowledge of eCommerce platforms or content management systems (e.g., Shopify, WordPress).
• Understanding of data privacy laws (e.g., GDPR) and best practices in web analytics.

What We Offer:

• Competitive salary and performance-based incentives.
• Health, dental, and vision benefits.
• Opportunities for career growth and professional development.
• Flexible working hours and remote work options.
• A collaborative and data-driven work environment.