Web Analyst

Job Description

Web Analyst – Global Web Team Location: Bangalore About Allegion: At Allegion, we help keep people safe and secure where they live, work and visit. With more than 25 brands sold in almost 130 countries across the globe, we specialize in security around the doorway and beyond: everything from residential and commercial locks, door closer and exit devices, steel doors and frames to access control and workforce productivity systems. About the role: As a Web Analyst, you will be responsible for analyzing website performance and user behavior to provide actionable insights that drive strategic decision-making and enhance the user experience. You will work closely with cross-functional teams, including marketing, development, and product management, to optimize our digital platforms and achieve business goals. Responsibilities • Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites • Ensure data integrity & documentation of tracking standards • Troubleshoot and debug analytics implementation • Work across both marketing and development to support both teams with analytics tracking • Engage with projects to ensure the analytics solutions meets business requirements • Deliver clear and actionable recommendations to improve and optimize the customer experience • Generate reports and providing insights and recommendations based on data • Provide guidance to develop tagging framework and provide QA support • Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements • Manage the implementation and tracking of digital marketing initiatives both current and future Minimum Requirements • Adobe Analytics Certification • Experience implementing global report suites for multiple websites • Minimum 2-3 years using Adobe Analytics Suite • Experience working with tagging technologies (Like GTM, Adobe Launch) is required • Strong hands-on Web Analytics, JavaScript, AJAX and jQuery experience. • Knowledge of Adobe Analytics Implementation best practice, and hands-on practical experience managing complex implementations. • Nice to have experience on Consent Mangement, cookieless tracking, technical SEO and implementation • Nice to have experience setting up analytics for marketing campaigns, digital ads tracking Show more Show less