Visual Merchandiser

Visual Merchandising Intern – Strategic Responsibilities (3 Months)

1. Assortment & Display Strategy Support

• Assist in analysing store-wise sales, top sellers, and category performance to recommend optimal product assortments for displays.

• Support the VM team in building display-density strategies for different store sizes and formats.

• Help identify hero categories, slow movers, and opportunity gaps to influence display decisions.

2. Weekly Business & VM Performance Analysis

• Track the impact of VM changes on sales uplift, conversion, and category mix.

• Prepare simple dashboards on sell-through, ROS (Rate of Sale), and weekly performance trends.

• Suggest minor layout tweaks based on performance observations.

3. Launch & Campaign Planning

• Assist in pre-planning of new collection launches:

• SKU shortlisting for windows and focal areas

• Colour-story alignment

• Merch mix based on historical data and forecasts

• Support creation of floor-set plans and analytical prep for festive campaigns.

4. Planogram & Space Optimization

• Contribute to building merchandise-led planograms using product depth, width, and store profile.

• Evaluate space utilisation:

• linear footage

• shelf capacity

• adjacency planning

• Recommend improvements to improve customer flow and category visibility.

5. Competitive & Trend Research

• Conduct market and competitor benchmarking for pricing, display trends, adjacencies, and product density.

• Identify emerging VM styles, product themes, and consumer behaviour trends that can influence future store display strategy.

6. Inventory & Display Stock Coordination

• Partner with the planning/ops team to track display stock ageing and store-level availability.

• Flag OOS (out-of-stock) or low-stock concerns that may impact displays.

• Suggest alternative SKUs based on inventory health.

7. Data-Backed Visual Storytelling

• Support creation of strategic decks:

• VM performance recaps

• launch rationale documents

• monthly walkthroughs

• display roadmaps

• Present display concepts with supporting data (sales drivers, customer insights, product focus).

8. Cross-Functional Coordination

• Work with Planning, Buying, Operations, and Marketing to align product priorities with VM execution.

• Help maintain a VM–Planning calendar for launches, markdowns, and seasonal transitions.

9. Store Profiling & Strategic Display Allocation

• Assist in building store clusters based on sales potential, assortment width, and customer profile.

• Help map SKU allocation logic for windows/focal zones across Tier 1, 2, and 3 stores.

10. Learning, Projects & Strategic Assignments

• Complete at least one strategic VM project:

• e.g., Display density recalibration, Trend-based story creation, Cross-store performance analysis.

• Present findings to the VM leadership team at the end of internship.