Visual Merchandiser

Job Title:

Visual Merchandiser

Location

: Vadodara, Gujarat

The Brand:

This distinguished ethnic wear brand is known for blending traditional craftsmanship with modern aesthetics. Specializing in natural fabrics and hand-block printing techniques, it offers finely crafted collections for both men and women. With a strong focus on quality, sustainability, and intricate detailing, the brand has earned a loyal following and a respected position in the fashion industry.

Position Overview:

We are looking for a creative and detail-oriented Visual Merchandiser who can bring our brand story to life through immersive and strategic in-store displays. The ideal candidate should have a strong aesthetic sense, hands-on experience with layout planning, and a deep understanding of how visual presentation drives customer engagement and sales.

Key Responsibilities:

* Develop and execute compelling in-store visual displays aligned with brand identity and seasonal trends* Design floor plans and window displays that enhance the customer experience and drive footfall* Monitor and refresh store displays regularly to keep the visual merchandising engaging and relevant* Collaborate with marketing, design, and retail teams to ensure consistent brand messaging* Coordinate with vendors and suppliers for display materials and fixtures* Train store staff on visual merchandising best practices and guidelines* Analyze store performance and customer behavior to improve visual strategies* Ensure all displays are maintained, functional, and in line with safety standards

Required Skill Set:

* 2–4 years of experience in visual merchandising, preferably in the apparel or fashion industry* Proficiency in Adobe Illustrator, Photoshop, and InDesign* Strong knowledge of color theory, spatial planning, and design principles* Excellent organizational, time management, and problem-solving skills* Strong communication and collaboration abilities* Ability to adapt to seasonal and promotional merchandising needs

What We Offer:

* A creative and collaborative work environment* Opportunity to work with a brand known for artisanal excellence and sustainability* Competitive salary package