Video Content Marketing Specialist

Position Title:

Location:

Experience Required:

About us:

Redcliffe Labs is India's fastest-growing omnichannel Pan-India diagnostics service provider having its services in 220+ cities through a network of 80+ advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates, making diagnostics easily accessible and convenient to one and all.

Role Overview:

The Video Content Marketing Specialist will be responsible for driving the creation, execution, and optimization of high-quality video content across YouTube, Instagram, LinkedIn, and other digital platforms. The role requires strong storytelling capability, understanding of platform-specific algorithms, and hands-on experience in end-to-end video production. The candidate will collaborate with design, medical, and product teams to ensure cohesive and impactful video narratives that strengthen brand visibility and engagement.

Key Responsibilities

Content Strategy & Planning

• Develop and execute platform-specific video content calendars aligned with marketing campaigns.
• Ideate and script engaging, high-retention video concepts tailored for YouTube, Instagram Reels, LinkedIn, and short-format platforms.
• Stay updated with content trends, competitor activity, and platform shifts to refine strategy.

Video Production & Execution

• Manage end-to-end production including pre-production planning, shoot coordination, editing workflows, and quality checks.
• Work closely with internal design/video editors and external production partners to ensure timely and high-quality output.
• Ensure brand guidelines, accuracy, and creative consistency across all video touchpoints.

Content Optimization & Growth

• Optimize videos using strong thumbnails, titles, tags, metadata, and SEO best practices to maximize organic reach.
• Track platform analytics including watch time, retention, CTR, and engagement to generate insights.
• Recommend data-driven improvements to enhance future content performance.

Cross Functional Collaboration

• Collaborate with medical experts to convert complex health-related topics into simplified, engaging video content.
• Partner with product, design, and marketing teams to deliver cohesive campaign narratives.
• Ensure accuracy, compliance, and messaging consistency across all healthcare-related content.

Skills & Competencies

• Strong storytelling and scriptwriting skills for long-form and short-form videos.
• Good understanding of platform algorithms (YouTube, Instagram, LinkedIn) and trending formats.
• Hands-on experience with production workflows, editing coordination, and content optimization.
• Creativity blended with strong analytical and critical thinking.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects under tight timelines.

Key Deliverables

• High-quality and high-performing video content across digital platforms.
• Growth in organic reach, engagement, and audience retention.
• Strong video content pipeline aligned with marketing goals.
• Effective cross-team collaboration for cohesive messaging.
• Data-driven insights leading to continuous content improvement.

Preferred Profile

• 2–5 years of hands-on experience in video content marketing, digital media, or creative production.
• Experience in healthcare content, edutainment, or brand-driven video storytelling preferred.
• Strong portfolio of scripts/videos/reels showcasing creativity and platform understanding.