Vice President - Marketing

About RateGain:

Founded in 2004 and headquartered in India, RateGain Travel Technologies Limited (NSE,BSE: RateGain) is a provider of SaaS solutions and one of the world’s largest processors of electronic transactions and price points for travel and hospitality. It works in more than 100 countries with its 2,200+ customers—including 8 Fortune500 companies, 23 out of top 30 hotel chains, 25 out of top 30 OTAs, all top 10 car rentals, and some of the largest travel management companies, cruise lines, and airlines—to help them accelerate revenue generation.

Our Vision:

To offer an integrated technology platform powered by artificial intelligence enabling our customers to increase their revenue through guest acquisition, retention and wallet share expansion.

Know more about the Business you will joining:

Adara, a RateGain company, is one of the world’s largest data exchange platforms, built on travel brands first party data. With 250+ global partners who supply aggregated real-time traveler data, we deliver actionable insights and predictive intelligence to drive better marketing ROI. Built on the world’s richest travel data co-op, Adara helps brands win in the fast-paced digital economy with 4 billion searches and over 23 billion data elements across 100+ countries. For more information, visit https://adara.com/

What we are looking to hire: Mission Statement

Mission

Lead and inspire a global marketing for one of the Key Business Unit, Adara to deliver measurable growth and brand impact by combining world-class product marketing, demand generation, sales enablement, events, and strategic brand positioning. Ensure our narrative is consistent, compelling, and differentiated across all markets, channels, and audiences—so our customers know what we stand for and our sales teams have the tools they need to win.

What You Will Do (Key Outcomes – 12–18 Months)

1. Drive Revenue Impact

• Deliver a measurable lift in marketing-sourced and influenced pipeline YoY through effective demand generation, account-based marketing (ABM), and digital campaigns.

Elevate Brand Presence

• Strengthening global brand positioning and awareness, achieving a quantifiable increase in share of voice, media mentions, and category recognition.

• Implement integrated, multi-channel campaigns that consistently meet or exceed engagement, lead, and conversion targets across regions.

• Establish the company as a recognized thought leader in the industry via keynotes, industry reports, strategic partnerships, and executive visibility.

.Operational Efficiency

• Optimize marketing operations for scalability and ROI, with clear metrics dashboards and quarterly performance reviews.

Competencies (What We Will Evaluate)

1. Strategic Vision & Execution

   – Ability to set a bold marketing vision and translate it into actionable, measurable plans.

2. Global Team Leadership

   – Experience managing /working with geographically distributed, cross-functional teams, fostering alignment and performance.

3. B2B Marketing Expertise

   – Proven mastery in enterprise B2B marketing including brand, demand gen, digital, and product marketing.

4. Data-Driven Decision-Making

   – Ability to define KPIs, analyze marketing performance, and adjust strategies based on insights.

5. Cross-Functional Influence

   – Strong collaboration with Sales, Product, and Customer Success to ensure cohesive go-to-market execution.

6. Brand Storytelling

   – Capacity to articulate and amplify a differentiated value proposition across all audiences and formats.

7. Change Leadership

   – Successfully lead through transformation, scaling, or market repositioning.

8. Financial Acumen

   – Effective budget planning, ROI measurement, and resource allocation.

9. Communication Skills

   – Exceptional verbal and written skills for both internal and external audiences.

10. Cultural Agility

    – Adept at navigating diverse global markets and customer contexts.

Experience Required

• 10+ years of progressive B2B marketing leadership, with a focus on brand, field, and/or sales marketing.
• Proven track record in demand generation and digital marketing within global enterprises.
• Experience in high-growth, fast-paced environments, preferably media or advertising technology sectors.
• History of building and scaling high-performing marketing teams.

Adara is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. While performing the duties of this job, the work environment may require an individual to be able to sit or be stationary at a computer and use computers for extended periods and move freely around the building.