Vice President- Digital Marketing

Job title:

• Develop and execute an end-to-end SEO strategy (on-page, off-page, and technical) to improve organic traffic and paid campaigns for lead generation.
• Help Optimize the website / product / user experience by collaborating with product, marketing and sales to penetrate the target audience and reach our aggressive conversion rates.
• Detailed understanding of on page and off page marketing across all platforms directly and through third party agencies
• Work closely with tech and content teams.
• Conceptualize paid and organic social media campaigns
• Define KPIs and dashboards to track the full lead lifecycle and ROI of campaigns.
• Understanding of Growth Hacking tactics and tools.

Roles and Responsibilities

• Proven experience of at least 5-14 years in end-to-end marketing in professional consumer tech , preferably in stock markets.
• Use marketing to demonstrably increase the target client pipeline funnel and customer / user acquisition

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• Manage the team and agencies of marketing resources

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• B2C marketing preferred

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• Expertise in data-driven marketing. Ability to analyse complex data sets.
• Excellent written and verbal communication skills.
• Demonstrable experience in generating leads and revenue from digital advertising campaigns
• Strongly metric driven and a hustler with a primary focus on lead generation.
• Work closely with tech and content teams
• Monitor rankings, traffic patterns, and conversions and act on insights
  Build and lead a content calendar tailored for traders, investors, and finance professionals Create, test, and iterate lead capture funnels (webinars, downloadable guides, trial sign-ups, etc.).
• Manage marketing automation tools and CRM integrations to support the lead journey.
• Design multi-channel campaigns across SEO, SEM, email, and social media to drive qualified leads.
• Partner with sales to ensure lead quality and feedback loops are established.

Academic Qualification:

• Any combination of education and training equivalent to possession of any bachelors, engineering and / or post grad in any relevant domain / marketing
  
• Capital Markets marketing domain experience is must.

Location: