Senior Content Writer

Role & responsibilities:

• Write high-quality and engaging blog posts tailored to the target audience.
• Create attention-grabbing content for social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
• Manage content calendars and coordinate with the design and marketing teams to ensure timely publishing.
• Research industry-related topics and trends to create relevant content.
• Optimize content for SEO, readability, and engagement.
• Monitor and analyze social media performance metrics and suggest improvements.
• Stay updated on best practices for content writing, hashtags, and platform-specific formats.
• Assist in writing email campaigns, product descriptions, website content, and marketing collateral when required.

Preferred candidate profile

• Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.
• 14 years of experience in content writing, specifically for blogs and social media.
• Proven experience in managing and growing social media pages (please share handles or portfolio).
• Excellent command of written English, grammar, and storytelling.
• Ability to write in different tones and styles based on the brand and platform.
• Familiarity with SEO best practices and content marketing tools.
• Knowledge of basic design principles or tools (like Canva) is a plus.
• Self-motivated, detail-oriented, and able to meet deadlines.

Preferred Skills (Good to Have):

• Experience using social media scheduling tools (e.g., Buffer, Hootsuite).
• Understanding of content analytics and performance tracking.
• Basic knowledge of keyword research tools (e.g., SEMrush, Ahrefs).