Vice President Business Strategy

Industry:

Experience Required:

About the Role

We are seeking an experienced and strategic leader to drive the end-to-end management of a customer-centric digital app. This role requires a visionary professional with deep expertise in product strategy, ecosystem management, and stakeholder engagement, combined with strong domain knowledge of the financial services sector.

customer lifecycle management, lead generation, vendor partnerships, content delivery, regulatory compliance, and ecosystem growth

Key Responsibilities

1. App Product Ownership

• Define and execute product vision, roadmap, and success metrics.
• Lead the design, development, and continuous enhancement of the customer-facing app.
• Integrate features supporting customer lifecycle management, lead generation, and content curation.
• Ensure seamless user experience aligned with business goals.

2. Ecosystem and Vendor Management

• Build and manage partnerships with fintechs, service providers, and internal stakeholders.
• Foster a thriving digital ecosystem to maximize customer engagement and app value.

3. Market Research and Benchmarking

• Conduct market studies, competitive benchmarking, and customer feedback analysis.
• Translate insights into product improvements and innovations.

4. Stakeholder Management

• Collaborate across business, technology, marketing, legal, compliance, and operations teams.
• Drive cross-functional alignment to ensure on-time delivery and adoption.

5. Regulatory Compliance and Risk Management

• Monitor evolving regulatory landscape and ensure compliance with applicable frameworks.
• Partner with risk and legal teams on data governance, incident handling, and regulatory changes.

6. Analytics and Campaign Management

• Design and manage data-driven campaigns within the app.
• Monitor performance through analytics, dashboards, and ROI tracking.
• Leverage insights to optimize user engagement and retention.

7. Internal Adoption and Enablement

• Drive organizational adoption of the app through training and enablement.
• Gather feedback and continuously improve usability and feature relevance.

Key Requirements

• 10–15 years of progressive experience in

  product management, digital strategy, and ecosystem development

  within the financial services industry.
• Proven success in managing

  digital products/apps in complex stakeholder and regulatory environments.

• Strong understanding of

  customer engagement models, vendor ecosystems, and lead generation strategies.

• Experience in designing and managing

  end-to-end campaign lifecycles

  using data and insights.
• In-depth knowledge of

  financial services regulatory frameworks.

• Excellent stakeholder management and communication skills with proven ability to influence at senior levels.

Preferred Qualifications

• MBA or relevant postgraduate degree in Business, Technology, or related field.
• Experience across

  B2C and B2B financial products, digital banking, wealth management, insurance, or fintech ecosystems.

• Demonstrated track record in leading impactful

  digital or app-based products.

• Expertise in customer experience, personalization, and engagement metrics.
• Proficiency with product analytics tools.

Interested candidates can share their updated resume on jeena.sunil@evokehr.com