Vice President Business Strategy

• VP-( Brand Strategy & Creative Intelligence)

• Location: Gurugram

• Experience- 15+ years

Overview of the role:

We’re looking for a visionary strategist — someone who combines creative intuition, brand

planning expertise, and business acumen. As VP- Brand Strategy & Creative Intelligence, you’ll

not only craft the strategic and creative roadmap for brands but also drive account growth,

revenue mapping, and business outcomes.

This role sits at the intersection of creativity, strategy, and commercial impact. You’ll be

responsible for ensuring that the agency’s ideas and strategies translate into measurable

business success — both for our clients and for the organization.

Key Responsibilities

Strategic Leadership

● Lead the strategic planning and creative thinking function across key client portfolios.

● Design and implement brand and communication strategies that solve real business

challenges.

● Use data, consumer insights, and cultural trends to shape actionable brand narratives

and campaign platforms.

● Partner with leadership and creative teams to develop breakthrough campaigns that

are both creatively inspiring and commercially effective.

Business & Revenue Growth

● Build and own revenue mapping and strategic growth plans for key client accounts.

● Identify opportunities for organic account growth through new initiatives, digital

transformation, and brand innovation.

● Work closely with the business and client servicing teams to forecast, monitor, and

deliver revenue targets.

● Contribute to new business pitches, ensuring strategic rigor and creative

differentiation.

● Serve as a strategic advisor to clients, helping them align brand actions with broader

business goals.

Creative Partnership

● Collaborate closely with Creative Directors to transform insights into powerful creative

territories and ideas.

● Ensure that every creative output is rooted in strategy and connected to measurable

brand KPIs.

● Encourage experimentation and storytelling that drive both brand equity and

business performance.

Leadership & Mentorship

● Mentor strategists and planners, nurturing their strategic, analytical, and storytelling

capabilities.

● Build and scale internal processes that align strategy, creative, and business teams

toward shared goals.

● Lead workshops, ideation sessions, and training to elevate strategic thinking across

the organization.

What You Bring

● 15+ years of experience in strategic planning, creative strategy, or brand consulting,

preferably in a top-tier agency or marketing environment.

● Proven track record of contributing to revenue growth, client retention, and business

performance.

● Strong understanding of brand planning, communication strategy, and consumer

behavior.

● A portfolio of insight-led campaigns that demonstrate impact on brand and business

outcomes.

● Exceptional presentation, storytelling, and leadership skills.

● Strong commercial understanding — ability to link strategy and creativity to business

growth metrics.

What We Offer

● A strategic leadership seat in shaping the agency’s growth and creative direction.

● Opportunity to work with visionary brands and cross-functional leaders.

● A culture that values intelligent creativity, ownership, and business thinking.

● Clear growth path toward Chief Strategy Officer or Head of Innovation & Growth roles.

Location: Gurugram

Experience- 15+ years