UGC Ads Brief For D2C Wellness Brand

Job Description

Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer Earn! Brand Overview A modern Ayurvedic wellness brand that blends traditional wisdom with contemporary science to offer daily-use wellness products. The brand has built a strong aesthetic presence on Instagram and is known for clean, informative, and engaging content aimed at health-conscious consumers. Objectives Develop UGC-styled content that resonates with digital audiences and maintains the brand s visual identity. Support the brand s performance marketing efforts through content optimized for ads. Run a pilot content phase in Month 1 to evaluate creative effectiveness. Reach both Hindi and English-speaking audiences, with optional regional focus on South India. Scope of Work Produce aesthetic UGC-styled content in line with the brand s Instagram identity. Ensure content is ad-ready and tailored for performance marketing. Collaborate with creators across D2C, health wellness, food beverage, and credible experts such as doctors and nutritionists. Include multilingual content Hindi and English initially, with openness to South Indian regional adaptations.