Experience Required: 4+ Years in Gaming UA & Performance Marketing
Location: Remote
Start Date: Immediate
Reports to: CEO / Creative Head
Works closely with: Project Manager, Creative Strategists, Designers, Video Editors.
About the Role
We’re looking for a UA Creative Specialist (Gaming UA) — someone who blends deep gaming knowledge with data-driven performance thinking. You understand how to dissect games, deconstruct player psychology, and translate insights into winning ad strategies that drive measurable growth.
This is a leadership role where you’ll guide a cross-functional team of creative strategists, analysts, and motion designers to deliver world-class UA creatives that move metrics — CTR, CVR, CPI, ROAS, and LTV. You’ll be the key driver connecting creative excellence with user acquisition performance across Meta, TikTok, and other paid channels.
What You’ll Own
Game Intelligence & Deconstruction -
Creative Strategy & Concepting
Cross-Functional Leadership
Performance Marketing Alignment
Platform & Funnel Integration
. Experimentation & Innovation -
What You Bring
- 4-7 years of experience in gaming user acquisition or performance creative strategy.
- Proven record of leading creative or strategy teams in a UA-focused gaming agency or studio.
- Deep understanding of performance marketing metrics — CTR, CVR, CPI, ROAS, and LTV — and how creative impacts them.
- Strong background in game analysis, recording, scripting, and creative direction for UA ads.
- Experience creating fake ads, gameplay ads, and concept-based creatives for top-performing campaigns.
- Fluency in Meta Ads Manager, TikTok, and cross-platform UA ecosystems.
- Working knowledge of ASO best practices and how ad narratives influence conversion funnels.
- Ability to think and operate as a marketer, gamer, and creative problem solver — all at once.
What Will Make You Great at This Role
- You are a strong leader who can bring the best out of others and hold them to a high standard
- You have second-order thinking — you don’t just copy tactics, you see the structure behind what works
- You love creating systems and workflows. You’ve probably made SOPs, Notion dashboards, Airtable checklists, or AI tools to help your own work
- You have pattern recognition from studying 100s of ads and can spot what makes one outperform another
- You’re an active learner who follows creators and strategists on Twitter, LinkedIn, and YouTube. You save swipe files, read breakdowns, and share ideas
- You think like this: “Success is built on systems. If I can’t show the blueprint, no one can replicate the outcome.”
