UA Creative Specialist (Gaming UA)

Experience Required: 4+ Years in Gaming UA & Performance Marketing

Location: Remote

Start Date: Immediate

Reports to: CEO / Creative Head

Works closely with: Project Manager, Creative Strategists, Designers, Video Editors.

About the Role

We're looking for a UA Creative Specialist (Gaming UA) someone who blends deep gaming knowledge with data-driven performance thinking. You understand how to dissect games, deconstruct player psychology, and translate insights into winning ad strategies that drive measurable growth.

This is a leadership role where you'll guide a cross-functional team of creative strategists, analysts, and motion designers to deliver world-class UA creatives that move metrics CTR, CVR, CPI, ROAS, and LTV. You'll be the key driver connecting creative excellence with user acquisition performance across Meta, TikTok, and other paid channels.

What You'll Own

Game Intelligence & Deconstruction -

Creative Strategy & Concepting

Cross-Functional Leadership

Performance Marketing Alignment

Platform & Funnel Integration

. Experimentation & Innovation -

What You Bring

• 4-7 years of experience in gaming user acquisition or performance creative strategy.
• Proven record of leading creative or strategy teams in a UA-focused gaming agency or studio.
• Deep understanding of performance marketing metrics CTR, CVR, CPI, ROAS, and LTV and how creative impacts them.
• Strong background in game analysis, recording, scripting, and creative direction for UA ads.
• Experience creating fake ads, gameplay ads, and concept-based creatives for top-performing campaigns.
• Fluency in Meta Ads Manager, TikTok, and cross-platform UA ecosystems.
• Working knowledge of ASO best practices and how ad narratives influence conversion funnels.
• Ability to think and operate as a marketer, gamer, and creative problem solver all at once.

What Will Make You Great at This Role

• You are a strong leader who can bring the best out of others and hold them to a high standard
• You have second-order thinking you don't just copy tactics, you see the structure behind what works
• You love creating systems and workflows. You've probably made SOPs, Notion dashboards, Airtable checklists, or AI tools to help your own work
• You have pattern recognition from studying 100s of ads and can spot what makes one outperform another
• You're an active learner who follows creators and strategists on Twitter, LinkedIn, and YouTube. You save swipe files, read breakdowns, and share ideas
• You think like this: Success is built on systems. If I can't show the blueprint, no one can replicate the outcome.