Trade Marketing Manager

Role Overview: As a Trade Marketing Manager at Cookd, you will be responsible for leading all trade-facing initiatives across stockists, distributors, retailers, and on-ground sales teams. Your role will involve planning and executing promotions, enhancing visibility at the point of sale, and empowering sales teams and partners to drive throughput across the retail footprint. This is a strategic and execution-heavy position suited for individuals with a minimum of 3 years of experience in FMCG trade marketing. Key Responsibilities: - Plan and execute trade campaigns involving distributors, stockists, and retail stores - Develop and implement incentive programs and promotional schemes for sales teams - Enhance in-store visibility through POS materials, displays, branding, and activations - Collaborate with retail partners on joint marketing initiatives and customized offers - Organize trade shows, events, and seasonal campaigns in various regions - Provide training and assistance to field staff, promoters, and distribution partners - Monitor sales performance, campaign ROI, and market share growth by region - Recommend and oversee tailored trade discounts and schemes based on local insights Qualifications Required: - Minimum 3 years of experience in FMCG trade marketing, sales, or channel development - Profound understanding of the GT/MT landscape, trade schemes, and in-store execution - Experience in planning and executing regional campaigns and trade events - Analytical mindset with a focus on outcome and a good grasp of ROI metrics - Strong relationship-building skills to manage internal teams, field staff, and external trade partners - Willingness to travel, conduct field visits, and engage in on-ground troubleshooting Additional Details: Cookd is a fast-growing FMCG brand that emphasizes content alongside its high-quality food products. With a substantial following on social media platforms like Instagram and YouTube, Cookd is establishing itself as one of India's most beloved food brands. Joining Cookd at this stage presents an opportunity to contribute to the brand's growth trajectory and be part of a dynamic team combining content, commerce, and execution.,